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Real Estate Competition

Published byTheodora Shepherd Modified over 6 years ago

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Presentation on theme: "Real Estate Competition"— Presentation transcript:

1 Real Estate Competition
Online & Digital Marketing

2 Four main Competitors Zardman Sayfco holding Waterfront City
Plus Properties

3 Zardman Zardman is a family-owned real estate development, investment, and Management Company based in Lebanon. It was established in 2008, when the founders undertook the construction of a single building in Rabweh. Source:

4 Zardman Projects Overview
Chabroux Faraya, Chalet 70 sqm to 300 sqm 2700$ $/ sqm

5 AURA Erbil Massif-Salaheddine Road, Erbil Kurdistan, Mixed-Use Project
Starting at 1500$/sqm

6 Online Marketing Social Media Website Google Adwords Mobile Apps

7 Social Media Facebook (92000 Likes) Twitter (152 follower)
Instagram (11200 followers) Youtube ( INACTIVE)

8 Website A high-resolution website with high security and good standards.

9 Google AdWords It is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. Google AdWords allow you to advertise your product or service on other Google AdWords partners’ website. In addition, Google Adwords works on YouTube Videos and mobile applications. According to Zardman, they focus on promoting each project individually. They use Google AdWords to advertise their projects on other websites that have high traffic.

10 Mobile App Zardman does not have any mobile application neither for their website nor for their projects.

11 Sayfco holding SAYFCO HOLDING sal, is a private Lebanese company wholly owned by Mr. Chahe and Serge Yérévanian, with its headquarters in Lebanon. The company is presided by Mr. Chahe Yerevanian The initial company name was 'Ara Yérévanian Establishment' and was founded in the early 1960s by the late Ara Yérévanian, former Member of the Lebanese Parliament. In 1995, the company's name was changed to 'SAYFCO Ara Yérévanian and Sons' and in 2004, SAYFCO HOLDING and all of its subsidiaries were established and the group is now headed by Mr. Chahe Yérévanian (as Chairman-President-C.E.O). Source:

12 Sayfco Projects Overview
Zarour Hills LOCATION: Zaarour, Lebanon TOTAL AREA: 22,000 sqm VALUE: $60,000,000 DESCRIPTION: Chalets of 50-sqm, 80-sqm, 110-sqm, and 140-sqm.

13 ADMA 360 LOCATION: Adma TOTAL AREA: 30,000 sqm VALUE: $100,000,000
DESCRIPTION:100 apartments

14 Online Marketing Social Media Website Google Adwords Mobile Apps

15 Social Media Sayfco Holding is considered the “leader
Social Media Sayfco Holding is considered the “leader.” Sayfco Holding’s marketing and communication strategy is more focused on Online Marketing. Facebook (3.2 Million Likes) Twitter (189,000 followers) Instagram (5,300 followers) Youtube (40 videos, 883 subscribers)

16 Website Design wise, Sayfco website doesn’t look highly professional, there are some problems in page alignments, spaces, figures etc.

17 Google AdWords Sayfco holding Google Ad almost available on every local and regional websites. Currently, they are promoting “Zaarour Hills” project. Every time you enter a Google AdWords user website, Zaarour Hills Ad is visible in any corner of the page. By clicking on this Ad, you are automatically navigated into Sayfco Holding website, Zaarour Hills section. Sayfco Holding pays Google per click.

18 Mobile App Sayfco Holding recently launched their mobile application on Apple Store for Apple users and on Play Store for Android users. This application is a copy of their website but in more advanced design. It is easy to surf and navigate. They’re promoting it on their social media platform and on their website where it can also be found on the website footer next to social media icons.

19 Waterfront City – Dbayeh
Since its launch, The Waterfront City master-planned community has evolved. This destination located on the 700-berth La Marina Joseph Khoury, is already under construction blending maritime lifestyle and vibrant neighborhood environments with leisure, hospitality, business and retail components to deliver an unparalleled living experience. Source:

20 Project Overview LOCATION: Dbayeh – Lebanon TOTAL AREA: 585,000 m² approximately 2,000 intelligently designed living spaces

21 Online Marketing Social Media Website Google Adwords Mobile Apps

22 Social Media Facebook (79,000 Likes) $3.2 million spent
Twitter (19000 followers) Instagram (Unavailable) Youtube (15 videos, 106 subscribers, Views)

23 Website Waterfront City website is one of the best property websites in terms of design, colors, ideas, information, and clearness. If you scroll through this website, it grabs your attention and curiosity to discover it all. Waterfront City website consists of TWO versions in Arabic and English.

24 Google AdWords Waterfront City’s marketing department is definitely investing in Google Ads to Promote each bloc of this project. This investment will increase the possibility for property seekers to find their destination in Waterfront City. Google Adwords are less expensive than Billboards or TV Ads and sometimes More effective.

25 Mobile App Waterfront City does not have any mobile application.

26 Plus Properties Plus Properties is a pioneer in Real Estate Sales & Marketing in Lebanon and the region. Plus Properties offers a diverse selection of luxury projects, ranging from residential buildings to mixed-use towers and gated communities. Source:

27 Plus Properties Projects Overview
Plus Towers LOCATION: Downtown TOTAL AREA: 15 floors Parking lots 6 floors underground

28 Aqua Gate LOCATION: Tabarja – Lebanon TOTAL AREA:
585,000 m² approximately 2,000 intelligently designed living spaces

29 Online Marketing Social Media Website Google Adwords Mobile Apps

30 Social Media Facebook (17,000 Likes) Twitter (151 followers)
Instagram (More than 3000 follower) Youtube (100 videos, 46 subscribers, Views)

31 Website Plus Properties website is different from other real estate websites, it has only 4 pages. Their Projects have unique menu called FEATURED PROJECTS.

32 Google AdWords It is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. Plus Properties are investing in Google Ads to promote their projects. This investment will increase the possibility for properties seekers to find their destination in Plus Properties website. Plus Properties, focus on both promoting the company as a whole and promoting each project alone.

33 Mobile App Plus Properties does not have any mobile application.

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