2. Today’s Agenda 9:15 Get Started
Introductions and Housekeeping and Ice Breakers
9:45 Program Overview
What we do, why we do it, and how your club can participate and benefit from it
10:10 Staff Stories
10:25 Camper Selection
Resources, ideas, do’s & don’t’s,
10:45 Promoting RYLA in your Club and in your community
11:00 Grab Lunch
Back to Seats for a working lunch
11:15 Club Coordinators - ideas sharing and success stories
11:45 Clean up and 15 min Break
12:00 Machine
12:20 Registration Process
Forms, expectations, communication, and important dates
12:50 Review of Resources
1:00 Q & A
1:30 All done!

3. District Governor Elect
Your District 5870-Central Texas RYLA TEAM
Program Director:
Kimber Dowell
(Somerville)
Camp Director:
Amber Scarborough
(South Austin)
Program Director:
Tori Vaughan
(E-Club)
RYLA Registrar
Linda Voigt (South Austin)
District Governor
Gene Holiman
District Governor Elect
Jerry Chapman

4. Ice Breaker Slide if needed
More Introductions…
Ice Breaker Slide if needed
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

5. Social Responsibility Global Citizenship Personal Development
RYLA OVERVIEW
Our Mission:
To developing servant leaders for our district and the global community through leadership training for youth by youth
Camp Goals:
Social Responsibility
Global Citizenship
Personal Development
Core Principles:
Teamwork, Tolerance, Life Skills, Leadership
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

6. Camp Structure 6 days Brother/Sister Cabins Themes:
(Sunday through Friday)
Brother/Sister Cabins
(VERY IMPORTANT RATIO)
Themes:
Sunday: Trust & Teamwork
Monday: Discovery & Tolerance
Tuesday: Leadership & Problem Solving
Wednesday: Communication & Commitment
Thursday: Loyalty & Service
Friday: Awareness & Resolution
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

7. Leadership Scavenger Hunt (Trek) Community Service Project
Key Programs
No Cliques Allowed
Shelter Box
Peace Project
Leadership Scavenger Hunt (Trek)
Community Service Project
Helping Hands
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

8. Servant Leadership: Taking it to the next level
STAFF DEVELOPMENT
43 RYLA Alumni Staff
6 Trainings
4 Teams of Staff
Core Team
Cabin Counselors
Activity Counselors
Alumni Team
Servant Leadership: Taking it to the next level
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

9. How can my club support RYLA?
Financially Sponsor:
Campers $500 each ($475 early bird special!)
Meals $475 or Snacks $300
Staff Scholarships $500
Helping Hands (any donation helps off set this project)
Volunteer to Serve Meals as a Club
Volunteer to Transport a camper
Spread the word
Follow-up with RYLA alumni for program presentations
Invite RYLA alumni to your club events & projects
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

10. Meal Servers and Kitchen Support (100)+
Powered by Rotarians!
Rotarian Volunteers
Drivers (80)
Meal Servers and Kitchen Support (100)+
Clinic Director -Martha Myers (University)
12 RNs, 1 on-call MD
Food Services - Heidi Whittenborn – Centennial Rotary Club
Coordinates the purchase, preparation, and service of all meals at camp
Background Checks - Ed Martin
Coordinates over 200 plus background checks for the week of RYLA
Jazzercise Instructor - Stephanie Gordon – Cedar Creek
Leads 7am Jazzercise every morning of camp… and they LOVE IT!
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

11. Club Coordinators…. YOU!
Club Sponsorship Commitment and Form and Payment
Recruitment
Spread the word
Selection
Interview candidates
Select primary & alternates (1boy/1girl)
Registration
Application must be COMPLETE & ACCURATE
Orientation/Communication
Stay in touch with campers and parents
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

12. Staff Stories
Karli Redwine
Maria Krychniak
Austin Morgan

13. Camper Selection - Criteria
Articulate
Proactive
Sound moral character
Gets along well with others
Flexibility when facing new situations
Is able to participate in strenuous physical activity
(lift 40 lbs, jog ¼ mile)
MOST IMPORTANT GIRL/BOY ratio
only one girl per one boy will be accepted this year
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

14. Top tier students – captain of the football team
Be Aware of…
GPA below 2.5
Top tier students – captain of the football team
Having behavioral or emotional problems
Are classified as with a social disorder
Should not be “selected” for camp
Those that won’t fully participate in camp.
Respect our limits
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

15. Put effort into the selection process Interviews – this is an award!
INVEST WISELY
Put effort into the selection process
Interviews – this is an award!
Ask schools for help, make sure they know the criteria for campers and the purpose of camp
STAY in regular communication with your selected campers to ensure they ATTEND CAMP.
Follow up after camp and get to appreciate your investment!
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

16. RESOURCES TO HELP YOU PROMOTE RYLA
Brochures, Forms, Contact Info, Videos, Interview Questions, Press Release, School Poster
Get the word out!
Social media-RYLA Facebook page
Local newspaper, School Announcements
Word of mouth
RYLA Alumni
Allies in the schools
Teachers, counselors, RYLA Alumni
Allies in the community
Churches, employers, etc.

17. Club sharing of successful RYLA recruitment
Working Lunch
Club sharing of successful RYLA recruitment
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

18. Machine

19. STEP #1 – Club Sponsorship REGISTRATION
2 Camper Prices depending on date payment is submitted
Meal Sponsorship and space to request your date and meal.
Also, other financial support below.
Due Date of form MARCH 15th, 2018
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.
MAIL PAYMENT & FORM to LINDA VOIGT
REFUND POLICY

20. CAMPER REGISTRATION – 2 PART PROCESS
Part I – PRINTED FORMS
Part II – Online Questionnaire CONFIRMATION
Congratulations on completing Part II of your registration packet.
Please print off this confirmation page and attach it to the PART I printed forms and submit to your RYLA Club Coordinator.
We look forward to meeting you at camp!
If you have any questions please contact our Camp Director Amber Scarborough
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.
PLEASE DOUBLE CHECK THIS PORTION BEFORE SUBMITTING!

21. Don’t forget transportation!
Communication will save you $$
Parental Consent Form
Meet the parents
Stay in touch
Monthly March-May
Weekly if necessary in June
Don’t forget transportation!
Invite them to your club before & after camp
Stay connected!
Have camper help recruit next year!

22. January 31st – Club sponsorship form
IMPORTANT DATES
January 31st – Club sponsorship form
$25 discount/camper if paid
March 15th – Registration Packets & Payments
Full price: $500
ALL alternate packets also due at this time
June 15th – Club volunteer forms due
On-Line Submission
Drivers, kitchen volunteers, etc
July 1st – Camp begins – deliver campers
July 6th – Camp ends – pick up campers.
There are many misperceptions of Rotary at this time, I have listed a few on the screen.
Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications.
Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action.
All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public.
By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

23. RESOURCE REVIEW

24. DISTRICT BRANDING & PR RESOURCES
Links to RI Brand Center
PR Tabs on Home Page
Websites & Social Media Pages for All Clubs & Committees
Marketing Materials
FOLLOW US!
htps://
BRAND CENTRAL (under manage tab)
Guidelines
Logos & Templates
Materials
Ads
Images & Videos

25. QUESTIONS?