1. Media Industry

2. About the advertising and marketing industry
In advertising and marketing industry there are over 153,000 employed in this sector with an average income of 153,000; 23% being free-lanced.

3. Skills and skill gaps in the advertising and marketing industry
One of the most diverse creative industries when it comes to skills, there are various ways to get in to the industry. More traditional skills like scamping (quickly sketching and developing ideas on paper), copywriting and general communications skills as always well-regarded, as well as, as confidence and the ability to pitch, present and justify your own ideas. Advertising industry depends on digital, especially when it comes to new and newly appearing technology like fast making an early model, data and behavioral science. It's a common mistake in thinking that you'll need to be a Photoshop expert, but design and (art and practice of printing words attractively) skills will help you present your ideas better, even in less design-oriented roles.

4. Ways into the Industry (Education)
With jobs (where you learn things), you can earn and learn, working in the advertising and marketing communications industry while you learn both on the job and at college, to give you really strong foundations on which to build your career. There are three jobs (where you learn things) designed by employers to prepare you for this industry: Higher Job (where you learn things) in Advertising and Marketing Communications Advanced Job (where you learn things) in (showing the ability to create interesting new things) and Digital Media Higher Job (where you learn things) in Interactive Design and Development Advanced apprenticeships are equal to two A-levels Higher-level jobs (where you learn things) are equal to a foundation degree or a Higher National Diploma. But you may want to do a full undergraduate degree.

5. Careers: Film What are some of the different jobs?
The Film industry is one of the most successful types of entertainment, the Film industry also contributed £4.3 billion to the UK’s economy in Film is becoming increasingly popular, in films were released in the UK, this is a 58% increase in the past decade!
What kind of people work in the sector?
Within the Film industry there are four main sub-sectors; production, facilities, distribution and exhibition. These main roles are filled by smaller and larger companies within the film industry, and some highly-skilled freelancers. Women make up of 43% of people working in the Film industry, also the Film industry consists of several ethic backgrounds.
What kind of skills are needed?
You need to be highly creative, highly qualified and used to changing technology.
What are some of the different jobs?
Some of the jobs in the Film industry include; Director, Editor, Camera Crew etc.

6. Careers: Television
The television industry is the most popular form of entertainment and information. But the rapid growth of the gaming industry is a strong competitor.
People who work in the Television Industry come from all over the UK (although 62% are based in London). There is no specific gender that works in the Television Industry.
What skills are needed?
Some people who work in the Television Industry must be highly skilled (gone to college and university) and others not so. These people must also be adaptable because of the drastic changes in technology.
What are some of the different jobs?
Some jobs in the Television Industry include; Editor, Director, Make-up Artist etc.

7. Careers: Developer
A Developer in the advertising industry will be a keen programmer capable of designing applications and software to suit a client’s needs within a marketing campaign. The role requires a strong focus on the technical side of development, along with excellent communication skills. Developers need to work quickly and efficiently, alongside graphics designers, UX designers and other specialists to integrate any of the features that the brief requires. What skills/qualifications are needed? A degree in computer sciences or similar would be required to show you have the necessary skills needed in the job role, but many developers in agencies currently are self-taught or career changers. It’s recommended you have experience already in development and programming. Whether this is from personal projects, voluntary works or internships, having a portfolio of examples or your own website to send alongside a CV will separate you from other applicants in a big way. It’s important to show a keen interest in advertising as well, and that you are willing to work within a team towards fulfilling a client brief.

8. Careers: Creative Director
Creative Directors are vital for building an environment in an agency where great ideas are born and can thrive. They inspire great work, and maintain the standard of the department's output. Creative Directors are aware of the commercial aspects of running an agency and act as guardian to clients’ brands across all work being created. In smaller companies, they sometimes steer the agency’s creative identity and can be responsible for its creative reputation as a whole. They are also referred to as “Creative Partner” or “Executive Creative Director”, depending on the agency and level of experience.
What skills/qualifications are needed?
Creative Directors come from a variety of backgrounds, most typically having gained experience as Copywriters or Art Directors or as Group Creative Director of several teams in a big agency, before taking on responsibility for an entire department. Some continue their creative partnership and take on the role as Joint Creative Directors.

9. Careers: Event Manager
An events manager will organise and run an event for a business. These can be anything from promotional events for a new product to a social event for the employees. Some event managers will also host or present at their own events, but this is not expected of people in this job role.
An event manager is typically an all-encompassing job, starting at researching venues, negotiating prices and organising suppliers, all the way to running the schedule of the event on the day. The role may also be referred to as “Event Planner” or “Event Organiser”.
What skills/qualifications are needed?
Having a career background in anything event-related is a great benefit, so having
experience in hotels, public relations or tourism will help. Any experience working as part of an event (catering, security, etc.) will also help you understand the process, but may not immediately lead to a management position unless you are a standout candidate and have shown a flair for problem solving and management.
Applying for assistant positions at event management companies is the best move for those starting out, as it gives you the experience needed to make the jump into a full-time position as an Event Manager.
Many Event Managers also start from within the company, moving into event planning after showing the required skills elsewhere.

10. Careers: Media Buyer
Media buyers negotiate and purchase media space and airtime on behalf of clients. These purchases are led by the media plans that are developed to best reach a client’s target audience. Media buyers may specialise in a particular channel, such as Press, TV, Radio or digital, or work across a variety of channels. In larger agencies, media buying and planning are separate departments, but in some agencies the planning and buying functions are combined in one role.
They can also be referred to as “TV Buyer” or “Press Buyer”, depending on the specialism of the media buyer.
What skills/qualifications are needed?
Yes, a qualification in a related subject area is recommended as many Media Buyers are employed through graduate schemes. Media Buyers often start work as graduates from a wide range of course subjects, although apprenticeships offer another route into the role.
Interest in business and good numeracy skills are essential, with many agencies formally testing the latter within their recruitment processes. Most new joiners will initially enter a combined Junior Media Planner/Buyer role, before specialising in buying after gaining some experience.