2. Background
Larry Page and Sergey Brin met in 1995 at Stanford University
Built search engine called “Backrub” in 1996
Used links to determine web page importance
Was renamed to Google
Stands for a “1” followed by 100 zeros
“To organize the world’s information and make it universally accessible and useful”
Received $100,000 check from Sun co-founder Andy Bechtolsheim in 1998

3. Technology

4. Organization Google is built around their advertising model
Two-thirds of revenue comes from ads on their own site
Utilize keywords and phrases
Utilize Cost per Click (CPC), Cost per Thousand Impressions (CPM), and Cost per Action (CPA) advertisements
This revenue funds their purchases of start-ups, such as Nest for $3.2 billion

5. Management Management focuses on employees through:
Google Cafes - encourage interactions
Direct s - open communication to directors
Google Moderator - vote on questions during meetings
TGIF - employees ask questions directly to execs
Internal Innovation Reviews - divisions present new innovations
Management

6. Management
Google drives their decisions through innovation, both internal and external
Motorola - $12.5 billion
Nest - $3.2 billion
DoubleClick - $3.1 billion
YouTube - $1.65 billion

7. Business Challenges Google has a new external challenger
Amazon may soon dethrone Google search; vice versa in other areas
Google has four main internal technical problems/opportunities
The knowledge graph - implemented in 2012, Google search
Speech recognition - AI
Natural language understanding - AI
Understanding conversation - AI

8. Business Solutions
Google will begin to merge the chrome OS into Android (Fuschia)
Will become a similar operating system to iOS, but with more devices
Currently 2 billion active monthly Android users
More devices run on Android than iOS

9. Strategies Artificial Intelligence DeepMind Enterprise Cloud Apigee
Nest
New Smartphone Line
Android
Pixel

10. Deep Mind

11. Apigee

12. Pixel

13. Question 1
Which of these is NOT a form of Google’s online advertising strategy?
CPC
CPT
CPM
CPA

14. Question 2 What has been Google’s largest acquisition so far? Nest
YouTube
Motorola
Instagram

15. Question 3 What is Google’s new OS in development? Android iOS Magenta
Fuchsia

16. Sources https://www.google.com/intl/en/about/our-story/
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