1. 1USAID/Uganda Social Marketing Activity
Improving Access of Health Commodities at the End Mile through the District-based Distribution Model
Simon Agaba1, Francis Nsanga1, Samuel Okello1, Richard Lukwago1, Julie Nassolo1, Elain Ayebazibwe1, Denis Ahairwe1, Joy Tamale1
1USAID/Uganda Social Marketing Activity

2. Table of contents
Background
Objectives
Methods
Results
Conclusion

3. Background
The Uganda Health Marketing Group over the years has;
Had an impressive array of health product marketing approaches
Worked with 15 Wholesale regional pharmaceutical chains over the years.
Worked with 100 Good Life Clinics.
Worked with 200 Good Life promoters
Reached and sold to drug shop
But still had Areas of relative weakness under this distribution system
Questions of EQUITY “whether products were reaching those that need them the most.”
Ability to get our products out to and inspire sales at the “last mile”.

4. Objectives Bulaamu Drug shop in Kalangala district
The district based distribution model objectives;
The right product, in the right quantities at the right price reaching the intended beneficially, “equity”
Bulaamu Drug shop in Kalangala district

5. Objectives
2. UHMG to have more control of their distribution channels and support district specific challenges.
Sky pharmacy in Mbale district

6. Objectives U G A N D A H E A L T
3. To improve uptake of products and services at the parish level by effectively tracking consumer consumption rates using our real time mobile reporting application.
U G A N D A H E A L T
Drug shop in the Refugee camp Adjumani district

7. Objectives Afya Clinic in Kasese district during a support Visit
4. To strengthen the capacity of these channels in product knowledge and understanding to tackle product specific questions and address some of the myths and misconceptions within the community.
Afya Clinic in Kasese district during a support Visit

8. Methodology

9. Results 4 regional stores 101 district distributors 202 merchandisers
891 whole pharmacies
274 Good Life Clinics
545 Good Life Promoters
2,106 Non franchised Clinics
13,567 Drug shops
94% Average Sales Revenue growth
50 one stop shops
Traditional channels
Pharmacies
Clinics & Hospitals
Drug shops

10. Health Care Drug shop in Kole district
Conclusion
1. Reaching the End mile is critical since over 70% of Ugandans live in rural areas and their first health seeking behaviors are through the private medical outlets.
Health Care Drug shop in Kole district

11. Mwesigwa Drug shop in Sembabule district
Conclusion
2. Support more private medical business owners to get licensed and effectively report through the National data base in order to increase access to quality and affordable health products and services.
Mwesigwa Drug shop in Sembabule district

12. Conclusion
3. Private Medical outlets should continue to be enhanced as the solution to increasing access of products and services at the end mile.
Diocese of Kitgum Health center 2 in Kitgum district

13. Starts With Good Health
Thank You!
Starts With Good Health