1. TB2 Lesson 1 Online Shopping versus The High Street
GCSE ICT
TB2 Lesson 1
Online Shopping versus The High Street

2. Do you buy online? 5 What types of products people are buying online?
Are there any products they can think of that people prefer to buy in a store?
Why is this?

3. Be the end of the lesson 5 In this lesson students are learning about:
the advantages and disadvantages of shopping online rather than on the high street
features of online shopping sites
factors that contribute to a good online shopping experience
At the end of this lesson students will be able to:
describe advantages and disadvantages of shopping online
describe features of online shopping sites
describe factors that contribute to a good ‘customer experience’ online
Exam says….
3.1: The widespread use of the internet
4.1: Advantages and disadvantages of shopping online rather than in the high street
4.2: The impact on lifestyles and behaviour of the availability of goods and services online

4. Advantage or Disadvantage20
Download a copy of GCSE-ICT-TB2-L1-OnlineFoodShopping
Decide whether each of the points is an advantage or disadvantage of shopping online for food.
Complete the table at the bottom
Work in pairs to draw up a similar table for another type of product, e.g. clothes, electrical goods, music, books.
Highlight any generic advantages and disadvantages of shopping online.

5. Advantage or Disadvantage20
Advantage
Disadvantage
Convenience,
Choice,
Price,
Order scheduling/tracking
Delivery problems,
Returns,
Time lag,
Security,
Product does not match expectation
Online Shopping Vs High Street Shopping
Which is best and why?
Who might benefit the most or least from online shopping?

6. Brick or Click 10 Can you identify
equivalent features of online stores
features unique to online stores, e.g. customer ratings, personalised promotions, ‘other items you might like’, and so on.

7. What makes for a good online ‘customer experience’?10
There are certain ‘factors’ that make for a good customer experience.
In pairs, identify a list of factors that would affect your online shopping experience.
How does your list compare to my list?
attractive site,
easy to navigate,
good choice,
detailed product information,
and so on.

8. Plenary 5 At the end of this lesson students will be able to:
describe advantages and disadvantages of shopping online
describe features of online shopping sites
describe factors that contribute to a good ‘customer experience’ online
Jot down:
two advantages of shopping online,
two features that enhance the online shopping experience,
two groups of people who benefit from being able to shop online
two ways in which shopping online impacts on people’s lifestyles.

9. Homework 5
You are to visit two different online shops and complete the Online Stores.doc document.
It should take between 30 and 60 minutes to complete.
Upload it to SMHW when you are finished.