1. The Importance of ADAS Technology
Jeremy Coleman
Director of UK Operations
Mobileye, an Intel Company

2. Mobileye The World Leader in Collision Avoidance &
Autonomous Driving Technology

3. What is ADAS?
Advanced driver-assistance systems (ADAS) are in vehicle systems that help the driver in the day to day driving process.
ADAS systems are designed to increase vehicle safety and more generally road safety.

4. Mobileye
ADAS and beyond….

5. In 1999 the Mobileye company was created with the aim to harness the power of computer vision for automotive safety
25+
Leading OEMs rely on Mobileye
20+ million
Mobileye ADAS equipped vehicles
Today……
100+
Distributors worldwide
Mobileye are the world leader in Advanced Driver Assistance Systems (ADAS)
650+
Employees

6. OEM’s using Mobileye
ADAS Technology.

7. Why is ADAS
important today?

8. Early warning saves lives
over 90% of collisions are due to human error
Source:
Source | VTRC - Virginia Transportation Research Council NHTSA

9. Early warning saves lives
AXA Switzerland research shows:
simple early warning of 1.5 seconds could prevent 90% of rear-end collisions
2 seconds of warning could prevent nearly all crashes!
Source:
Zhand, B. (2009). Forward Collisions Accidents, AXA

10. There are over 1 billion cars on the road today and the average age of cars is rising – in Europe the average age is 10 years !

11. Retrofit ADAS
Systems

12. A single camera or multiple cameras & dashboard display to give real time driver alerts
Can be installed into any existing road vehicle that doesn’t already have ADAS technology

13. Lifesaving ADAS Features
Forward Collision Warning
Pedestrian and Cyclist Warning
Lane Departure Warning
Intelligent High Beam
Control
Headway Monitoring & Warning
Speed Limit Indication

14. ADAS for large vehicles –
VRU Detection
Multiple Cameras
Designed for large vehicles w/large blind spots
Solution for urban areas

15. Why use ADAS? Reduce Costs Manage Drivers Better A Good Investment
Save money on collision clean up
Keep vehicles on the road
Reduce insurance premiums
Manage Drivers Better
Powerful tool for driver monitoring and evaluation
Significantly improves driving habits
Effective risk management tool
A Good Investment
Return On Investment within ~1 year
Reduces fuel consumption
Enhances social and corporate responsibility

16. From ADAS to Autonomous Driving
Imagining the autonomous future…

17. ADAS is paving the way to Autonomous Driving

18. Sensing The ability to detect all relevant aspects of the driving scene
Mapping (REM™) The ability to produce a highly accurate map, with an ultra-high refresh rate
Driving Policy Teaching the vehicle to maneuver in challenging situations such as merging into traffic with human-like intuition

19. REM™ How it Works DATA from vehicle to cloud
DATA from map to other vehicles
DATA from vehicle to cloud

20. Thank You.
Drive Safely!