1. ©2015 The Ice Cream Bar, Inc., all rights reserved.

2. COMPANY INFORMATION
Blend’s® Liquor Ice Cream contains 20% distilled spirits made in 33 classic ice cream drink flavors:
Brandy Alexander White Russian Pink Squirrel Whiskey & Cream Grasshopper Golden Caddy
Intellectual Property
Blend’s technology stabilizes the alcohol molecule keeping it from interacting with
ice crystals and milk proteins making ice cream with distilled spirits possible.
In 1994 Blend’s was developed at the U of M Pilot Plant by leading food scientists: Rulon Chappell, Ph.D Charlie Pyne, Ph.D Ramesh Chandan, Ph.D Raymond Miller, M.S David Smith, Ph.D Lead Researcher: Daryl Orris, Ph.D.
The patent application was submitted in 1994 and published by the USPTO on November 15, 2001.
Mark Litman, J.D. Patent Attorney •Title: A process for combining ethyl alcohol with ice cream •European and Asian patent applications have been submitted.
Blend’s® is handled, distributed, warehoused and merchandised in the same manner as ice cream.

3. PRODUCT 100% Natural Agricultural Product Convenient Consistent
One Year Shelf Life
Focus Groups & Test Marketed
Tobacco and Alcohol Taxation Bureau (TTB), Food and Drug Administration (FDA), Patent & Trademark Office Approvals Achieved.

4. MARKETING/SALES Blend’s® are sold the same way as
other beverage alcohol products.
Marketing Strategy - Top Grocery Stores, targeting women - Wine & Spirits Wholesale Associations - Advertising & Promotion Materials - Newspapers, Print Magazines, Retailer co-op promotion
The Market - Women Alcohol Industry is $420 Billion - Ice Cream Industry $22.4 Billion - $2.2 Billion U.S. Category Potential
Sales - Asia Through Ito Yokado / Aeon - Wal-Mart & Other Large U.S. Retailers

5. BUSINESS MODEL
• ICB Liquor Manufacturer to > Liquor Distributor to >
Liquor Retailer; Licensed Foodservice; Government > (USA 3-Tiered System) to Consumers
Profit Centers:
New Retail Market for Ice Cream
Blend’s® cannot be sold in supermarket ice cream
sections, only in the beverage alcohol section – a new
location for ice cream, 33 states allow alcohol sales.
New Dessert Opportunities for Food Service & Caterers
License Technology To Ice Cream & Distilled Spirit Companies

6. MANAGEMENT TEAM
Daryl J. Orris, Ph.D., Chief Executive Officer Over twenty-five years experience in packaged goods marketing which includes beverage alcohol & ice cream.
William A. Blonigan, J.D., Corporate Counsel Corporate Attorney familiar with all the federal & state rules & regulations pertaining to beverage alcohol.
David E. Smith, Ph.D., Director Product Development & Production Food Scientist: Preeminent expert in ice cream, Professor of Ice Cream at U of M & U of W, Madison. Analyzes product & establishes all production processes.
Remesh Chandan, Ph.D., Development Counsel Food Scientist who developed soft-serve version of the product & assists with product & production issues.
Mark Newman, M.S., Director of Production
Food Scientist who establishes production, product
development and research.

7. COMPETITION
Bars & Restaurants - Made individually for immediate consumption
Large Ice Cream & Distilled Spirits Companies - Consumers make it at home (ingredients)
Blend’s® Are Uniquely Positioned - New Convenient, Solid Form
- New Dessert Opportunities

8. USE OF PROCEEDS BUSINESS MILESTONES
Establish Production with Safeway & Well’s Dairy - Test Run to Produce Test-Market Inventory & Samples
Establish Market in Tokyo – Ito Yokado/Aeon
Begin Formal Presentation to Large Retailers Who Expressed an Interest in Blend’s – i.e. Wal-Mart
Finalize Five-Year Plan & Develop Administrative Systems
BUSINESS MILESTONES
Establish Test-Market
Establish Retail Presence
License the Technology
Establish Food Service Presence

9. FINANCING PLANS Investments: $5.5MM start-up Phase 1 Blend’s Asia
Phase 2 Wal-Mart / Safeway
Phase 3 Market Expansion
Liquidity
Acquisition
IPO

10. FINANCIALS (000’s omitted)

11. SUMMARY OF KEY POINTS Blend’s Combines Two Happy Products
Intellectual Property Secured as first ever to submit formulation for Liquor Ice Cream
Huge Market
Competition - minimal
Not Capital Intensive
Fast Revenue Growth
Experienced Management Team
Large Retailers Interested in Blend’s NOW!
New Proprietary Technology

12. The Ice Cream Bar, Inc. (corporation name)
CONTACTING BLEND’S®
Blend’s® (brand name)
The Ice Cream Bar, Inc. (corporation name)
4300 Twin Oak Lane, Suite A,
Minneapolis, Minnesota USA,
Website:
© The Ice Cream Bar, Inc., all rights reserved.