1. The North East of England – Fused David Dunn CEO, Sunderland Software City

2. Sunderland Software City – What we Do

3. 80% of our time is spent supporting businesses:
Technical Due Diligence
Market Understanding an Access
Creating Opportunity
20% of our time is spent developing skills:
Market awareness
Connecting supply and demand

4. The NORTH EAST software sector – A Brief History

5. First signs of an industry – Sage Established
(Ubisoft) Reflections Opens
(Zeppelin Games) Eutechnyx Opens
DomainNames Founded
Digital City Concept Written
Sunderland Software City Established
Buy.at sold for $125m
1981
1984
1987
1996
2003
2008

6. Design Centre North Opens
Sunderland Software Centre Opens
Epic Games locates UK HQ in Sunderland
Digital Catapult NE & TV Opens
2009
2012
2014
2015

7. 2,200 businesses in the sector
CAGR in sector : 5.7%
(↑59% from 2009)
2020

8. Is the North East Fused?

9. YES …

10. Put simply, the industry is growing…
…growth would be
impossible without some level
of fusion

11. Some Examples

13. University Specialisms

14. amazing SMEs

18. How do we do more?

19. T
- SHAPED PEOPLE
the discipline
the appreciation

20. Get agreement on the problem!
A solution to a problem that is garnered from different perspectives is greater than a solution derived from a single perspective
But…
Get agreement on the problem!