1. Kbb.com cpo center sponsorship
November 20, 2015

2. CPO CENTER SPONSORSHIP
Ownership of native and display placements throughout our CPO hub

3. CPO CENTER SPONSORSHIP: Main Page
Immediately surface Cadillac on the first page for learning about CPO
Page directs shoppers to various KBB.com articles about CPO
Also functions as a starting point for CPO shopping
Cadillac placements include fixed billboard at the top of the page and Cadillac-specific browsing module

4. CPO CENTER SPONSORSHIP: Interior Page Ownership
Exclusive presence on individual article and compare pages throughout hub
100% SOV in display placements on all pages
Also includes a fixed position for Cadillac any time a shopper wants to compare various OEM CPO programs

5. CPO CENTER SPONSORSHIP: High-Profile Promotion
Placements on some of KBB.com’s highest-traffic pages promoting CPO hub
Fixed Rotating Content Module & general editorial promotion placements
Rotating Content Module is one of KBB.com’s most productive traffic drivers; CPO Center would be featured in the 3rd slot

6. CPO CENTER SPONSORSHIP: CPO Resource Module
Placements on some of KBB.com’s highest-traffic pages promoting CPO hub
Native resource module located on the Used and Certified Cars Shopper Home Page
Features Cadillac branding and links to both CPO Center content and Cadillac’s CPO site

7. SEARCH BY CADILLAC CPO
Capture shoppers during research task and surface the CPO line-up
Additional browse option specific to Cadillac and its CPO models
Integrated into the browse module on the shopping home page for Used Car and Certified intenders
Leverages KBB.com’s look and user flow to create a native experience

8. CPO LISTINGS MODULE
Surface local inventory feeds to transact-ready Used Car shoppers
Similar Cadillac Vehicles Near You
Retention or Conquesting module that shows users actual CPO vehicles near their location
Targeted to Used Car shoppers of Cadillac and/or competitive makes
Results are pulled directly from KBB.com partner dealerships and based on user’s self- reported zip code