1. 10 best car deals of AUGUST

2. What are KBB.com’s “10 Best Car Deals of the Month”?
At the start of each month, KBB.com Experts hand-pick the most favorable offers for in-market shoppers
Selection is based on available incentives data and vehicles that earn complimentary KBB.com Expert opinions
In some cases, vehicles may make the list for consecutive months
Link to current month’s list -

3. Making the “Best Deals” list matters
#1 Google result for the queries “car deals” and “best car deals”
List receives more than 330,000 pageviews per month1
Making the list can positively influence model traffic on KBB.com
“10 Best Deals of May” published
Source: Omniture, Jan 2015 – May 2016
Source: KBB.com Traffic

4. *Make* *Model* Share of Traffic
*Optional commentary*

5. Creative Option: “10 BEST LIST” TOUT
Leverage your vehicle’s new accolade to drive traffic to your site
KBB.com-built MREC and/or Leaderboard announcing your vehicle’s list appearance
Click-through to appropriate offer page on your site
Simplified template inspired by KBB.com look requires minimal client assets
3rd-party served creative by advertiser or agency can also run instead
Design is subject to change by KBB.com

6. Ads Touting Accolade Perform at 3.14x Benchmark
Targeting with a credible and relevant message multiplies engagement
Tout Ad:
Named a KBB.com “10 Best Xs” of 2015
Run of Category (Contextual) –
Targeted to most relevant shoppers
Tout ad:
One of KBB.com’s “10 Best Xs” of 2015
Tout ad:
One of KBB.com’s “10 Best Xs” of 2015
Tout messaging
Source: DFP-P Data – Jan 1,’14 – Jan, 31,’14 *Benchmarked Against: OEM Advertisers (2013) ‘Run of Site’

7. Thank you