1. Client: Marriott International, Inc.
Name: Gaylord Hotels Discovery Week Sales Training Sweepstakes
Objective: To create an engaging, video driven site that will entertain as well as inform Marriott Sales Associates about the newest Marriott family brand, Gaylord Hotels.
Tactic: Programmed learning Sweepstakes
Mechanics: To enter, the participants visited the DJA hosted micro- site, viewed that day’s video and content, and completed a quiz to receive one entry. The promotion lasted five days and the video, content and quiz were updated with new content each day.
Grand & Daily 1st Prize: A 3-day/2-night trip for two to one of the Gaylord Hotels (one trip per day).
Daily 2nd Prizes: A Gaylord Hotels® gift basket (two per day).
9/11/2018