1. Staples Unwrap Giveaway
Objective:
Promote featured gifts during the holiday season with sharing via a Facebook & Twitter Sweepstakes.
Mechanics:
Consumers could “unwrap” prizes in the gallery by entering on Facebook and Twitter and the more entries that were received, the more prizes that were awarded.
The wrapping paper visual unwrapped to reveal the gift images as entries were submitted.
Consumers were able to enter to win as many of the 12 gifts as they liked on a daily basis.
There was an automatic share prompt for each item upon submitting the registration form and a product detail overlay for each item.
Prizes:
Prizes included: Nexus 7 Tablets, Keurig Coffee Brewers, Kindle Fires, Canon Cameras, SOUL Headphones, SodaStream Fountain Jets, Lenovo Twist Laptops, Starbucks Gift Baskets, Yankee Candle Sets, Licensed Leather Sport Chairs, Brother Printers and Kindle Wifi’s. Plus 1 Grand Prize winner won one of each gift!
DJA Handled: Complete administration, all design and tech services and prize fulfillment