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What we have Why we do Introduction Why us?. OOH Advertisement.

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Presentation on theme: "What we have Why we do Introduction Why us?. OOH Advertisement."— Presentation transcript:

1 What we have Why we do Introduction Why us?

2 OOH Advertisement

3

4 OOH advertisement has a long track of proven success. Fact

5 4. The Investment If invest RM5 million 20 million road users (accumulated figure) = RM0.25 per viewer RM10 million 20 million road users (accumulated figure) = RM0.5 per viewer Just in the Klang Valley itself, there are about 7.2 million cars. Fact

6 Clearly there is a large number of people outdoor most of the time day & night

7 Cars statistics Vehicle Distributions Penang – 1.5 million Melaka – 780K KL – 7 million Johor – 2 million

8 What we have

9 40ft Roadshow Vehicle Built in with AC & gentset unit Built for roadshow purpose Customizable interior & exterior 40ft Roadshow Vehicle The all round no worry service for your mobile action. Be it promotion, informing and selling are all activities where it is obligatory to go out to the public to get the message across.

10 17ft Roadshow Vehicle Built in with AC & gentset unit Built for roadshow purpose Customizable interior & exterior 17ft Roadshow Vehicle The all round no worry service for your mobile action. Be it promotion, informing and selling are all activities where it is obligatory to go out to the public to get the message across.

11 Mobile Billboard Huge 40ft x 8ft billboard High end print finishing Efficient routings 40ft Mobile Billboard The all round no worry service for your mobile action. Be it promotion, informing and selling are all activities where it is obligatory to go out to the public to get the message across.

12 What we do

13 How about a WOW! factor?

14 What we do 40ft Roadshow Vehicle Maximum OOH impact !! Strategic deployment of roadshow vehicle 7 times a week 4 destinations per day 90 mins per destinations 10 hours a day at the busiest area Optional features strobe light & sound

15 What we do Softec Roadshow Management 1.Roadshow setup & dismantling 2.GPS tracking service 3.Driver Rental basis 1.Sound system 2.TV / video playback 3.Truss system Ground activities 1.Video live feed 2.photo print out 3.Photography Maximum OOH impact !!

16 What else we do Start point is Seri Kembangan Roadshow truck takes a longer route to make various stops while on the way to event site. (not exceeding 100KM a day) Working hours at event site starts from 7PM – 11PM (no carry forward) Max. 1 event sites per day Example; Start point (Seri Kembangan) - stop at Puchong (2 hours) - stop at LDP (1 hour) - stop at xyz (2 hours) - stop at abc(1.5 hours) Tesco Mutiara Damansara (at event site by 7PM) Softec Routing System

17 Collaborators Deploying to strategic locations Collaboration with major hypermarkets in West Malaysia

18 Collaborators 1.Mega Sale 2.Monsoon Cup 3.Jom Heboh 4.DUO (concert) 5.Marathon 6.Merdeka Endurance Race 7.Merdeka Celebration 8.New Year Celebration Deploying to strategic locations Events to tag for 2011

19 Why us? We owned the roadshow vehicle, and have full control of these trucks Our vehicles are GPS equipped, enabling our clients to track them online Our vehicles are ISO certified and with trained drivers. Our vehicles are wash regularly. We are ready to facilitate roadshows

20 About us Softec Mobile Billboard is bringing the WOW factor to the outdoor event/advertising industry in Malaysia. Softec mobile event/advertising division is set up to provide professional & effective mobile billboard solutions with competitive edge. We are the media owner providing mobile billboard service in Malaysia.

21 Thank You


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