1. Blogging, Pinterest and Google Analytics
Connecting your web presence
Samantha Collins – Samantha Elizabeth
Victoria Leonhardt - GLCYD

2. What is a Blog?
A Web site on which someone writes about personal opinions, activities, and experiences.

3. Differences Between a Blog & Website
Blog Stories
- Articles
Communication
Discussion
Photos
“Deeper” Content
Shareable
Website - Static
Quick Facts
Basic
Simple

4. What Makes Good Content?
Stories
Series
How To
Large Photos
“Shareable” Content
Tips
Expertise
Facts
Vlog
“Pinable” Content

5. Collaborative Blogging
Create Sense of Community
Share Ideas
Information
Share Fans
Connect

6. Why Start a Blog?

7. What is Pinterest?

8. Why would a nonprofit want to be on Pinterest?
70 million users
10 million
2702.2%
80% female
25-34
 $100,000
43%
As of September 2013, there were 70 million people on Pinterest. Pinterest started in 2010, making it young compared to some of the social media that we are using now. To put it in perspective, Facebook, which was stared in 2004, had 20 million users at the end of Of all the social networks, including Facebook and Twitter, Pinterest was the fastest to reach 10 million users. The number of unique users to Pinterest has increased % since May Of all the users on Pinterest, 80% are women, 20% are AMERICAN women. The average pinterest user is years old and has a household income of over $100,000 (28.1%). 43% of people perfer connecting with a brand on Pinterests while 26% perfer Facebook.These stats come from Pinterst reports, and the Huffington Post article titled “100 Fascinating Social Media Statistics and Figures From 2012”

9. Connecting with Pinterest: Statistics
Little snippets
Infographics
Do you have great statistics that could really encourage people to give or engage with your organization? These are a great thing to pin. There are two kinds of stats that you’ll find predominately on Pinterest. There will be little snippits of a study, like this image about teens and art. It’s just enough to get you intreagued. The other is the infographic, which relays all the information from a study into one document. This summary is very visually appealing, making it a great piece of content for Pinterest.

10. Connecting with Pinterest: Quotes
Inspiration
Call to action
Mission moments
Quotes do very well on Pinterest. You can use a quote that inspired your most recent blog post, or you can use a call to action. You can also use what I call the Mission moment, which is a testimony that really hits on what you do and why you do it. It’s not difficult to make these into nice looking, pinable content. The image shown is a .jpg version of a series of posters that I did for the RISE U.P. for Youth Convening. As you can see, it’s simple but catches attention.

11. Connecting with Pinterest: Video
Vlog
Instructional video
Highlights
Commercials
Lectures
Video is something that people don’t normally associate with Pinterest, but I believe that Pinterest is a great platform to share this type of media. First of all, you could do a Vlog, or a video blog. Summarize your most recent blog post in a ten second video, and then link it back to your blog. You can also pin instructional videos, which fit really well with blogs that post projects or recipes. You can also pin highlights from events, commericals that you’ve had produces and lectures that inspire. I’ve pinned a few TED talks to the GLCY D boards because we watched them as a staff, and they are a great resource for other nonprofits. Pictured on this slide are a few other idea. The Gates Foundation pins all of their favorite videos in one board, while a hospice out in California has a board dedicated to staff interviews. Just two examples of how you can use video.

12. Connecting with Pinterest: Photos
Programs
Environment
Food
Animals

13. Connecting with Pinterest: Product
Fundraising merchandise
Online store
Gift shop items
Finally, the reason that most for profit companies are on Pinterest is to showcase their products. Just because we are nonprofits doesn’t mean we can’t try to promote our product through Pinterest too. Fundraising merchandise that contributes proceeds to a cause is a great thing that you can talk about on your blog, and then pin. Alos, to generate traffic to your online store, you can pin directly from the ecommerce site. As you can see, I’ve features Sprout on this slide because I think Pinterest is a great channel to get the word out about the awesome educational toys that you carry.

14. How do you know it’s working?
So now that we’ve got this blog and we’re pinning all this stuff, how do we know that it’s working?

15. Google Analytics
Well, that is where Google Analytics comes in. Google Analytics is a tracking program that give insight into how people are using your website. Are any of you using Google Analytics right now?

16. Do you know… How many people visit your blog/website?
Where do they come from?
What is the most popular post/page?
How did they find your blog/website?
Is anyone on my website right now?
Do people visit my donate page?
Ok good! Well with Google Analytics, you can find out some crazy information, like how many people visit your site, what city they are located, what post or page is most view, least view, all that good stuff. You can also see how people get to your site or blog, if there is anyone on your site or blog right now and how many people visit your donate page (vs. how many actually give).

17. The tracking code
<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA ']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = (' == document.location.protocol ? ' : ' + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
Huh?
So the only difficult part of Google Analytics is setting it up. Google will give you this awesome tracking code, that says nothing to a nontechy person, but your IT provider will know exactly what to do with it. This code needs to go on every page of your website…but there’s a shortcut, you can add it to your template, which is the structural coding of your website. This will allow it to be rolled out to all pages by only having to add it to one page. Although it does sound easy, I recommend you go to your webmaster or IT provide and have them add it to make sure it’s done right.

18. What you can find out Realtime Audience Acquisitions Behavior
Once you’re code is in, you will have access to all kinds of data. Mind you, the code tracks from the moment it was added to present time, so you won’t have THAT much data to start with, but it will pile up quickly. There are four main areas that are relevant to nonprofits that Google Ananlytics track. First is realtime…what is happening on your site right now. There’s also all kinds of demographics for your website, insight on how you aqired your website or blog visitors, and what they do when they get to your site.

19. Audience Visits and visitors Page/post views Technology/OS
New and returning
Location
Because I never have good technology luck, I’m not going to leave the powerpoint to show you realtime, but trust me, it’s fascinating to watch what you website and blog users are doing as they do it. Anyway, we’re going to jump right into Audience. You audience is who goes to your website. Google will track how many visits you get from how many visitors. It will tell you how many pageviews or postviews you get. You can look at the different technolgy and operating systems that people are using. You can track new visitors vs. returning visitors, and you can get a rough idea as to where your visitors are from.

20. Devices
One of my favorite things to look at, that is crazy specific, is the device that is used. This is a high level analysis of glcyd.org, and you can see that a majority of our visitors come from a desktop or laptop. If we were online looking at this, we could click mobile or tablet, and we could see exactly what type of phone or tablet people are using. It’s a great way to know if it’s important for your website or blog to be responsive, which means it resizes itself to the screen’s size.

21. Location
Another one of my favorite audience features for me, because I’m from a regional nonprofit, is looking at the map to see roughly where visits are coming from.

22. Acquisitions Direct Organic Search Social Referral
Acquisitions are the where…where are your visits coming from. It breaks the data down into direct, which would be typing or copy/pasting an address into the address bar, Organic Search, which is people searching keywords that bring up your website (and you aren’t paying for it), Social, which is your Facebook, Pinterest, Twitter, Ect., and referral traffic, which are visits that come from another website via link.

23. Social
So here’s a look at the social numbers look like. It will break down the social networks and how many visits came from each.

24. Keywords
I love the keywords sections as well, altough Google has started limiting what you can see to protect the privacy of it’s users. As you can see, 188 of the 233 keywords were blocked. But people are searching for Great Lakes Center for Youth Development. It’s always interesting to see what keywords bring people to your site or blog.

25. Behavior
Content
Speed
Search

26. Behavior Flow

27. Content Drilldown

28. Why are analytics important?
Know your audience
Post/page relevance
Marketing
Report to your board
It’s free!

29. Questions?