1. Product presentation

2. Content Brussels Waffle vs. Sweet Belgian waffle
The Sweet Belgian waffle
Business environment
Strategy
Conclusion

3. Brussels waffle vs. Sweet Belgian waffle
Brussels Waffle Sweet Belgian Waffle
Round
Rectangle

4. Brussels Waffle vs. Sweet Belgian waffle Brussels Waffle
Manufacturing
Prepared from a yeast-leavened batter
gives a light, crispy waffle
Consumption
Usually served as breakfast, topped with butter and various syrups

5. Brussels Waffle vs. Sweet Belgian waffle Sweet Belgian Waffle
History
The Liège waffle was invented by a cook of the prince-bishop of Liège (Belgium) in the 18th century
It got its form in AD 1200 when a smith invented a new baking tin
Looked like a honeycomb, he called it “wafel” (= waffle) because “waffle” in French meant “honeycomb”
Now they are sold in numerous outlets all over the world, from Europe over Asia to South America.

6. Sweet Belgian waffle Form & taste Consumption
Smaller, sweeter and denser than "Belgian Waffles“
The last-minute addition of thick sugar to the dough produces a caramelized sugar coating
Consumption
Can be served warm & cold with toppings like fruits, creams, and chocolate

7. Sweet Belgian waffle Versions
The plain Sweet Belgian waffle
The sweet Belgian waffle with chocolate coating on one side
The fruit filled waffle with blueberry, raspberry, strawberry and apricot
The quiche waffle with egg, spinahce and cheese

8. Business environment Sweet Waffle market Research
totally new in America
the possibilities are countless
Research
on-the go consumption will continue to grow
increase from 126 billion in 2008 to 140 billion in 2010

9. Great opportunity for the Sweet Belgian Waffle!!
Business environment
According to statistics, the usual three meals a day are no longer standard procedure. Instead, Americans are now eating an average of FOUR meals a day, the fourth being “the Afternoon Snack. Americans consume approximately $19 billion worth of chips, pretzels and candy a year. Additionally, the current dietary trend of “everything in moderation,” instead of abstinence, will only help the snack market.
Research also shows that the snack and the candy market will show up to a three percent increase each year, over the next four years. So in 2010, the market will be worth about $24.2 billion!
Great opportunity for the Sweet Belgian Waffle!!

10. Business environment Competitive advantages
sweet Belgian Waffle is a new product
differentiates from all his competitors
new taste, a new smell, a new form and a new look
nothing like our product on the American market
you would have an USP

11. Strategy Frozen Specialty shops of only frozen food
3 possibilities for consuming the Sweet Belgian Waffle:
Frozen
Specialty shops of only frozen food
Consumers can defrost, and warm the waffles themselves
Cold
Shops defrost the waffles themselves and sell them cold to the customer.
The waffles are defrosted the day before they are sold, and have a shelf life of 12 days
Can be sold in super markets, hyper markets, price clubs,…
Warm
The shops buy the frozen waffles, defrost the waffles the day before they sell them, and warm them up for 30 seconds when the customer orders them

12. Strategy 2 concepts of selling the waffles: Brand name White Label
“Sweet Belgian Waffle”
White Label
The shops can put their own label on the packaging

13. Conclusion New product in a fairly new market Numerous advantages
A real money-maker which will increase your sales
Act quickly and the competitive advantage shall be yours!

14. Thank you for your interest in the Sweet Belgian Waffel
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