2. Design
A unique Design is present in all things, whether they are natural or man-made, and a good design always attracts the eye
It is a plan or drawing produced to show the look and function or workings of a buildings, garments, or new digital products to show how they would work before actually building it
Highly used in Product designing
Beneficial for testing purposes

3. Repetition
Balance
Proximity
Proportion
Contrast
Hierarchy

4. Repetition / Rythm Ties together individual elements.
It helps to create association and consistency.
Repetition can create rhythm (a feeling of organized movement).

5. Balance / Symmetry
Symmetry in design is similar to symmetry in real life
It is pleasing to the eye
It provides stability and structure to a design
It’s the weight distributed in the design by the placement of elements

6. Proximity / Unity Proximity creates relationship between elements.
It provides a focal point.
It means elements are visually connected in some way.

7. Proportion / Scale Scale is relative
How big is a box in relation to other boxes / the page / human body
Large objects might be important
Energizes the design by creating dynamism

8. Contrast Contrast is the juxtaposition of opposing elements
It allows us to emphasize or highlight key elements in design
It allows the users to differentiate between elements

9. Hierarchy Signals of difference / separation
Useful in expressing ideas with typography, colour, and elements
Changing the weight or colour can create a degree of separation and drama within a graphic