1. Draft Idea Presentation (put your team/idea title here)
Template
(don’t change the order of the slides, but please change the look of them)

2. Background story What led you into developing this idea?
What is the story?

3. The Big Idea

4. Product or service description
In as concrete terms as possible, describe how your product or service will function.
What is new or innovative about it?

5. Customer need
Reasons why are your future customers buying this product?
What are the benefits of your product to your customers?
What does it do for them?
Define the need independently of your product.

6. Comparison to existing products or services
Describe existing products, services or methods that customers currently use to satisfy their need.
How much are your customers spending money or effort on these options at the moment?
How is your product or service better, cheaper or easier than these alternative methods?

7. Financial calculations
A. How much your customers are willing to pay for a single unit of your product or service?
B. How many times a year they will buy from you?
C. How many potential customer there are who have this need you are targeting?
D. How big percentage of these potential customers you need to actually buy from you to reach 1 million in revenue? D = € / (A * B * C).
If your customers should buy from you more rarely than once a year, change this calculation to a five-year or ten-year revenue calculation.

8. Team description
Team’s key people contact information (name, , phone number, education, school) and description of the roles and tasks in the team.

9. Motivation
Describe here the long-term motivation for each of the team members individually to be involved in this project.
How much the team members are prepared to invest their time in to this project during the next 6 months?

10. Future

11. Uncertainties What are the most important uncertainties of your idea?
What are you least certain about?

12. Plan What are you planning to do next and how?
What kinds of tests/tasks will you do?
How much time is required to do these tasks?