1. Emily Farra
Caitlin Pitts
Bethany Stayer
Sarah Johnson
Jim Brattin
Jessica Linxwiler

2. Quiznos Now #2 Sandwich chain behind Subway Market share
% of fast food market
Recent restaurant closings
Toasted = no longer a novelty
Right now, #2 sandwich chain, which is great, but we feel that with your quality and variety, you deserve to be first in the mind of the consumer, and we can take you there.
Despite your previous successes, thousands of restaurants have closed in a matter of a few years. In addition, the toasted sub used to set you apart, but things have changed. Most of our competitiors have toasted subs now. What you need now is something new to set you apart.

3. SWOT Analysis Strengths Weaknesses Opportunities Threats
Original toasted sub
Wide range of products
Global company
Bold flavors
Weaknesses
Advertising strategy
2nd in consumers’ mind
Opportunities
Expansion in urban areas
Promote healthier options
Focus target audience
Threats
Subway
Restaurant closures
We used a SWOT analysis to detemine what’s working for you and what’s working against you.
Strength-having the orginal toasted sub is what made you an established brand. Once you were est

4. Problem Second in the mind of the consumer
Lack of brand loyalty/identity
Advertising
(our first priority with our campaign is to become first in the mind of the consumer by establishing brand loyalty and identity through a specific target audience.)

5. Variety (menu), fresh ingredients, nutrition, quality, affordable
A-Quad
Attitudes
tasteful, healthy, young, educated, modern, fresh, fun, bold, different, zesty
Attributes
Variety (menu), fresh ingredients, nutrition, quality, affordable
Allies
Current loyal customers, Vendors (Pepsi), ….
Adversaries
Subway, Jimmy Johns, etc., drive-thru restaurants

6. Ideal Consumer
Name: Jim Smith Gender: Male Education: College Education Income: Middle Class Location: Chicago Marital Status: Single Children: None Age: 25
Achiever

7. Brand Strategy
Target Audience: male demographic, early 20s, single, fresh out of college, achiever
Reposition Quiznos as a fun, bold choice through the use of humor

8. Interactive Media Plan
Online Social Media Sites, TV vs. Youtube
Media Plan: Facebook and Twitter
“like” on FB and receive deals.
Follow on twitter and get special deals
Spokesperson: Aziz Ansari
Commercial spots and twitter feeds

9. Interactive Media Plan

12. Commercial
Quiznos Commercial