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Genre: Narrative & Pseudo-Documentary
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What is the function of genre?
For industry? For consumers?
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Genre Category, grouping based on similarities, a rationalization
About difference as well Economic: organizes the financing, production and marketing of commodities Consumers: it's a marker of taste/distaste Genre is FORM, NOT content and not the music
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Railton and Watson Genre operates in complex ways w/ MV
MV genre are NOT music genres Builds off of Gow's categories Pseudo-Documentary Narrative Video Art Music Video I like to throw in Concept video: focuses on a theme, color, meme, design, idea, shape, mood, etc. Staged Performance Hybrid
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Pseudo-Documentary Aesthetics of documentary realism
Legitimizes artists as skilled professionals Cinéma Vérité: capture reality, unobtrusiveness, unedited, etc. Director not dictating scene, but a participant (along w/ camera) A sense of reality, naturalness Grainy, use of B&W, handheld and shaky camera We are given exclusive access to the artists' lives: on tour, backstage, sound check, in the studio
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“Nothing Else Matters”
1992, Metallica Dir. Adam Dubin Nudity; MTV censorship Pseudo-documentary Everyday life of Metallica; conjunction of gear and performer Footage from A Year and a Half in the Life of Metallica; making of the eponymous album
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“Paradise City” 1987, Guns N' Roses Dir. Nigel Dick
Oasis “Wonderwall” (1995), Britney Spears “Baby One More Time” (1998)...and ever Nickelback video every made... Shot at two separate concerts $200K, 6 camera shoot Pseudo-documentary B&W, vérité look, narrative about performance: the pressures and pleasures
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“I Bet You Look Good on the Dance Floor”
2005, Arctic Monkeys Dir. ??? Shot on 1970's TV cameras Based on The Strokes “Last Night” (2001, Dir. Roman Coppola)
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Narrative Video Tells a story, linearly usually
Related or unrelated to the song Use of continuity rules and structure (often) Narrative can be intercut w/ performance; in fact, it often uses shots of the artists performing Performance clips can be related or unrelated to the narrative Recording artists may also act or cameo Climax/Resolution usually a hook or twist ending
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Until the Quiet Comes 2012, Flylo Dir. Kahlil Joseph 35mm film stock
Violence, innocence, death Hyper-Real Narrative Use of dance as liberation of soul from the body? Similar in “Never Catch Me” (2014) Sundance Special Jury Award for Short Film
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“Nothing Like This” 2003, J Dilla
Dir. Daniel Garcia (co-directed with Mixtape Club) Madvillain “Monkey Suite” (2006), Killer Mike “Reagan” (2012) Animated narrative
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“Take on Me” A-ha, 1985 Dir. Steve Barron
Michael Jackson “Billie Jean” (1983), Dire Straits “Money For Nothing” (1985) Animation/live action hybrid Rotoscoping frames VMAs Making of...
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“Brenda's Got a Baby” 1991, Tupac Dir. Hughes Brothers
Menace II Society, Dead Presidents, The Book of Eli Video literally tells the story of the song Arc of song and video are the same Song based off of a story Tupac read
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“Smack My Bitch Up” 1997, Prodigy Dir. Jonas Ackerlund
Gaga/Beyonce´ “Telephone” (2010) Known for short film/movie trailer aesthetic First person, POV narrative Takeaway at end MTV and censorship Controversy: break or maintain stereotypes; encourage misogamy and domestic violence???
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“Janie's Got a Gun” 1989, Aerosmith Dir. David Fincher
Made tons of MV (Madonna “Vogue” 1990) Aliens, Seven, Fight Club, Social Network Narrative and Continuity Groundbreaking for use of dramatized violence, which would become popular in MV after
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RJD2 “Let There Be Horns”
2010, The Colossus Dir. Thom Glunt Fireworks “Arrows”
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“Born Free” 2010, MIA Dir. Romain Gavras Red head genocide
Kanye/Jay-Z “No Church in the Wild” (2012) Justice “Stress” (2007) Red head genocide Political/social critique Controversy using genocide and violence to sell a pop record
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“The Scientist” 2002, Coldplay Dir. Jamie Thraves
Uses reverse narrative Shot in reverse; had to learn song backwards Made popular in Pharcyde “Drop” (1995)
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“Bad Romance” 2009, Lady Gaga Dir. Francis Lawrence Narrative
JT “Rock Your Body” (2002); lots of high budget pop vids Narrative 7 VMAs, Best Pop Video “Thriller” aesthetics
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Undun 2011, The Roots Dir. Clifton Bell Concept Album
Story of Redford Stevens
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“Show Me How to Live” 2003, Audioslave Dir. AV Club
Uses footage/ideas from Vanishing Point (1971) Narrative w/ performance
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“Stan” 2000, Eminem Dir. Philip G. Atwell (Dre)
Co-director w/ Dre, Eminem Prod. Murder Was the Case (1994) Narrative, concept, literal
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“Suds in the Bucket” 2004, Sara Evans Dir. Peter Zavadil
Directed 150+ country MV Video shows narrative details not in the song Narrative w/ performance
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“Natural Blues” Moby, 1999 Christina Ricci, Fairuza Balk
Dir. David LaChapelle Rize MTVE “Best Video” Animated Version
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