1. + PARTNERSHIP QUARTERLY NEWSLETTER AUGUST 2016
What’s new at TotallyHer?
Q2 Campaigns
Hidden Valley Withs: Party Eats
Momtastic’s “Party Eats” video series, launched in collaboration with Hidden Valley Withs, offered Flavorful Creators tips and designed to add unexpected flavor to summer entertaining occasions.
10-part custom video series (5 branded, 5 aligning) leveraged Mom Squad influencers to bring simple, delicious solutions to life; all videos were housed within highly-visual companion articles, offering deeper engagement through richer content.
The Content slider unit supporting the series exceeded industry and TotallyHer` benchmarks for CTR (10.9%) and Engagement Rate (12.7%)
We Tried It Franchise
Total Beauty’s editors are up for anything—in the name of beauty, they’ve tried lip injections, crazy workouts, and even forgoing showering for a whole month. The latter was Total Beauty’s biggest story of 2016, with record-breaking traffic and national press coverage. Have an idea for a new challenge? Perhaps a month of wearing white, presented by Clorox Bleach, or a Gallon of Water a Day, in partnership with Brita? Our editors are game—and our audience can’t want to see what they’ll try next! +
theFashionSpot: Latina Channel
TheFashionSpot is all about the democratization of fashion; our editors know that there’s room for everybody in the fashion week tents. And, since TotallyHer reaches 11.4MM Hispanic Women each month, we wanted to give voice to the designers, styles, and tips most relevant to their interests. That’s why we launched a dedicated Latina channel on the theFashionSpot, a dedicated home to the trends and trendsetters making waves in the Latina community. It’s the perfect complement to Total Beauty’s “Beauty Without Boundaries” and Momtastic’s Latina channel for brands looking to reach this valuable demographic.
Performance Results:
The Hidden Valley Withs “Party Eats” Video and Content Platform delivered a total of.166,652 pageviews and 162,647 unique views
There were 8,119 social shares.
The snackable videos generated ,523 video views.
The average Branded Video VCR was 81% with 9 videos surpassing the TH custom video benchmark (63%) for VCR

2. + + What’s next? About TotallyHer Hidden Valley Withs: “Sunday Funday”
CDW: 21 Things… Franchise
Every beauty buff knows her best accessory is her #squad. In this spirit, TotallyHer partnered with Hidden Valley to launch “Sunday Funday,” our first content collaboration with the brand on Total Beaty.We launched our first Hidden Valley Editorial Series on Total Beauty.
Three branded content galleries brought fun tips and flavorful ideas for the ultimate girls’ day to life.
“21 Things…”, one of Momtastic’s signature franchises, offers a lighthearted look at the all-too-real struggles of parenthood. Mastermined by Mom Squad contributor Kim Bongiorno, the franchise offers sponsored a unique platform to engage, entertain and educate.
Momtastic teamed with CDW to help moms laugh at life’s messes as they clean them up through 5 branded and 3 aligning “21 Things…” articles. + +
Performance Results:
Performance Results:
The content series received 84,734 pageviews, 80,147 unique views
69 social interactions.
All of the custom content exceeded the TH benchmarks for unique views and page views.
The content series received 138,745 pageviews and 136,502 unique views
448 social interactions.
Our Moms were engaged as all of the custom and aligning 21 Things content exceeded the TH average time spent benchmark.
What’s next?
Hidden Valley Withs
and Flavorful Creator:
Clorox Home Care: Hispanic Market
All new snackable video series will continue to build upon the momentum generated through our “Party Eats” partnership.
As parents everywhere navigate their back-to-school shopping lists, the growing scale and impact of Hispanic audiences gives them the power to move the BTS market. TotallyHer is thrilled to provide Clorox wit a platform to authentically connect with this valuable audience during the key BTS season through a custom content partnership on Momtastic Latina, Mamiverse and Latina Moms, amplified across our broader Hispanic portfolio.
About TotallyHer
With 60 million unique visitors per month*, TotallyHer’s massive scale, publishing expertise and proprietary technologies enable brands to not only reach women, but engage and interact with them. TotallyHer is owned and operated by Evolve Media LLC., an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients.
*comScore Media Metrix, Multi-platform, April 2015