1. Archives & DAM
Alice V. de S. Cameron, Northwestern University

2. MDAM at Northwestern RFP Process Vendor Relationship
Onboarding 36 departments to one tool
Customization & Creating Best Practices
Implementation & Adoption

3. Attaining Approved Assets Pre-MDAM
No suitable assets, reach out to 3-4 others for content access
Search for assets on individual computer or shared drive
Choose Selects
Content Has No Usage Rights
Await Reply
Await Reply
Research associated Usage Rights
Choose Selects
Receive Rights
Await Reply
Receive Content
Research associated Usage Rights
Reach out to content provider for Usage Rights
Content Has No Usage
Await Reply
Use Content
Content Approved, move forward with project
Move forward with project

4. Photographer’s Assets Pre-MDAM
Photographer downloads photos onto their own server
Choose Selects
Await Reply
Photographer sends via drive
Northwestern Staff to upload to department drive/share
Content Approved, move forward with project

5. MDAM Now Search for assets on MDAM Associated Usage Rights Given
Choose Selects
Download Content
Use Content
Move forward with project

6. MDAM By Numbers Number of Assets in MDAM: 362,239 482 TRAINED USERS
8,835
LOGINS
65,770
SEARCHES
26,181
DOWNLOADS –

7. Other Key Metrics Popular Downloads Keyword Search Analysis
Metadata Reviews
Search Hits
Collections
User Feedback
Improvements

8. MDAM at Northwestern
Defining the role of Archivist in Digital Asset Management
University DAM Group

9. Past/Future Shifting goals
Overarching lifecycle of assets, from creation, to preservation or purge
DAM relationship to University Archives

10. Contact: Alice.Cameron@northwestern.edu