1. Kantara Marketing Communications Report
September 2017

2. Social Media, Email and Web Statistics
September 1st – September 30th 2017

3. Social Media Growth

4. Social Media: Twitter

5. Month
Tweets
Impressions
Profile Visits
Mentions
New Followers
Total Followers
June 2017 8
5,071
710 91
128
2,184
July 2017 7
4,039
424 37 33
2,217
August 2017
7,189
430 18
2,235
September 2017 4
3,152
443 49 48
2,283
Note: our social media tool does not account for retweets and shares in the number of tweets reported, which was the majority of the activity in the month of September. In October, we will be sure to focus more on sharing content directly from Kantara in order to continue growing our followers and engagement.

6. CIW Seattle pre-conference workshop & reception promotions
GDPR Summit promotion

7. Social media: linkedin

8. Month
Posts
Impressions
Profile Visits
New Followers
Total Followers
June 2017 8
3,024 45 11
430
July 2017 6
3,749 61 7
437
August 2017 9
4,342 96 5
442
September 2017 4
1,573 24 3
445

9. CIW Seattle pre-conference workshop & reception promotions
GDPR Summit promotion

10. Email marketing results

11. Email Marketing Results
Mailing
Date Sent
Mailing Score
Sent To
Received
Open Rate
Click Through
Opt Outs
Kantara at
CIW Seattle Reminder
9/6/17
6.2
1,465
1,456
18% 4%
4 (0%)
Non-Profit Industry Benchmarks
Opens: %
Click Through: 7.39%
Opt Outs: 0.15%
Kantara only sent one in September, which came up short of the industry benchmarks for open and click-through rates. This could be due to the fact that it was a reminder with the same content as previously shared last month, and because the event promoted was locational and therefore only people in the area or already planning to attend the event would be opening or clicking in the .
Mailing score: This is a data-point from Emma, the marketing platform used for these messages. It combines opens, clicks and shares into one score on a scale of 1-10.

12. Marketing & Pr

13. Press Release Schedule
Date
Release
Done
Kantara Initiative Joins European Trust Foundation
Kantara Awarded $2.4 Million To Develop Digital Identity And Privacy Solutions Using Smartphones
Consent Receipt 1.0
September/October
Kantara Initiative Launches UMA 2.0 – IN PROCESS
October
Consent Management System Work Group – HOLD
November
Align Biopharma/Veeva – IN PROCESS
MDAV2 – IN PROCESS
TBD
CR 1.1 – TBD
Blockchain Work Group – TBD
Kantara Opens Europe HQ - DRAFTED

14. Upcoming Events and Speaking Engagements
Date
Speaker
MyData 2017
August 30-Sept 1
Mark Lizar speaking
Consumer Identity World - Seattle
September 12-13
Kantara pre-conference workshop led by Colin and Allan
IIW XXV
October 17-19
Identity North West
November 7-8
Consumer Identity World - Paris
November 28-29
Consumer Identity World - Singapore
December 13-14
TIIME
February 7-8
KnowIdentity
March 26-28
IIW XXVI
April 3-5
RSA
April 16-20
Internet2 Global Summit
May 6-9
EIC
May 15-18
Identiverse
June 24-27

15. Completed Events and Speaking Engagements
Date
Speaker
Privacy and Security Conference 
February 8th-10th 
John Wunderlich speaking on Kantara
RSA
February 13th-17th 
Eve speaking on UMA
TIIME
February 20th-24th  
Colin speaking on Kantara 
Identity & KYC Summit Europe London 
March 1st-2nd  
Colin moderating a table discussion
ISO SC 27 
April 18th-25th  
Colin representing Kantara
European Identity & Cloud Conference 
May 9th-12th (Kantara held a workshop May 9th and a breakfast on May 10th)
Colin speaking on Kantara Eve, Andrew, and Ian Glazer Speaking on ID Pro
IIW
May 2nd-4th 
Kantara members to lead discussions 
Cloud Identity Summit
June 19th-22nd
Kantara Workshop
Community partner program
Ian, Andrew, Colin speaking
EEMA
July 4th-5th
Robin, Andrew, Colin speaking

16. Marketing Activities Upcoming Completed UMA 2.0 Spec GDPR
Social Media (ongoing)
Q4 Newsletter
Updating website sliders to include new fresh content
Completed
Collateral (Buttons, Ribbons, Stickers)
Flyer
Updated Kantara Slide Deck
Q3 Newsletter
Video Testimonial for Identity Assurance Program

17. Thank you.