1. The Periodic Reporting exercise as an opportunity to improve public awareness, involvement and support for World Heritage through Communication Anna Sidorenko Focal Point CESEE Europe and North America Unit UNESCO World Heritage Centre Workshop of National Focal Points of Central, South-East and Eastern European Countries Second Cycle of the Periodic Reporting Exercise Tbilisi, Georgia, 14 – 16 November 2012
”the
4th C” 1

2. ”the 4th C” : PR as an opportunity
- Develop or update communication strategy
- To establish appropriate communication indispensible for the mutual exchange of views between professionals concerning conservation problems
Develop networks, including network of WH sites
Enhance communication skills
Develop partnerships at the on-site level
To enhance communication with the World Heritage Centre and the Advisory Bodies 2

3. ”the 4th C” : Discussion platform
• Did you ensure that World Heritage status is adequately marked and promoted on-site?
• How to effectively use the Periodic Reporting exercise as an opportunity to raise public awareness?
• Have national, public and private foundations or NGOs been established to contribute to the protection of the World Heritage? 3