1. Head of Education + Outreach Group
Communication, Education and Outreach
Rolf Landua
Head of Education + Outreach Group
24 November 2009

2. To increase awareness of CERN and its activities and to promote the interaction of science with teachers, general public and society .
Mission statement
SCIENCE: Seeking answers to questions about the Universe
TECHNOLOGY: Advancing the frontiers of technology
EDUCATION: Training the scientists of tomorrow
SOCIETY: Bringing nations together through science
More specific:

3. Communication - in numbers ... (DG-CO) Annual Report
Press Office
1000 journalists/year (press, radio, TV, interviews, documentaries)
Public Web pages
2250 pages of content
250,000 visitors/year
2009, Angels&Demons: 250,000 /month
CERN Intranet
Bulletin (bi-weekly)
CERN courier (monthly)
Brochures
100,000 copies pear year
(CERN, LHC, experiments, applications, safety, etc)

4. Visits - in numbers ...(PH-EDU)
Visits Service
60,000 visit requests per year
25,000 visitors on guided tours per year
About 50% schools
Open Days
2008: 50,000 visitors

5. Teachers - in numbers ... International Teacher Summer School
40 physics teachers from 22 countries
3-week programme in English
International 3-day Teacher School
2-3 programmes per year, 3 days each
~150 teachers from 20 countries
National teacher schools
25 programmes,
about 1000 physics teachers,
from 17 countries
1-week programme in native language

6. Exhibitions Microcosm (Building 33) CERN traveling exhibition
Since 1994
Research + technology of CERN
CERN traveling exhibition
Inaugurated April 2009 in Geneva
Will travel 3-4 European countries/year
2010: Torino, Vienna/Copenhagen

7. Globe of Science and Innovation
Permanent CERN exhibition
From May 2010
Immersive and interactive
Centered on ‘collision’ events
Start and end point of CERN visits
(ground floor)
Conferences, discussions, events
Forum for science and its benefits for society
Partnerships between CERN and industry
(first floor)

8. You can help ! By becoming a CERN guide
An opportunity to become acquainted with other areas of the lab
Share your expertise and enthusiasm with the public
To become a guide:
- Attend a visit as an observer
- Follow a 1.5 h introduction
- Follow a 1/2 day communication course
Then: sign up for one visit every (two) months !?
Visits take place both during the week and on Saturdays
Contact: www. cern.ch/guides or Dominique Bertola (PH-EDU)

9. You can help ! By becoming a CERN guide
By becoming an explainer for our exhibitions and events
Gives a human touch and helps visitors to better understand
Local events: Fete de la Science (Nov), Nuit de la Science (July)
Contact: Valeria Pietropaolo (PH-EDU)

10. You can help ! By becoming a CERN guide
By becoming an explainer for our exhibitions and events
By working with the media
We welcome members of the world’s media every working day of the year
We constantly need articulate and enthusiastic scientists to explain their work
We offer media training (for those who wish)
Contact: Renilde Vandenbroeck (DG-CO)

11. You can help ! By becoming a CERN guide
By becoming an explainer for our exhibitions and events
By working with the media
By working with the publications team
We constantly look out for stories for the Bulletin and the CERN courier !
If you have suggestions, contact: Christine Sutton (DG-CO)

12. Thank you for your attention.
If you want to discuss any of this in more detail,
please don’t hesitate to get in touch with me:
Thank you for your attention.