1. Target Market Research
LeahMarie C. Ritz, CEO
Infinity Marketing Architect

2. Key Objectives Identify the right people for your products
Identify the product’s target market
Identify buyers in your target market
Identify marketing strategies to reach that market

3. Who are you looking for? Who needs what you have to offer
Who wants what you have to offer
Who is looking for what you have to offer

4. Why do it?
Save money
Save time
Save efforts
More money
Marketing becomes a conversation

5. Meet Ginger & Delores…

6. So…how do we find them?
Step 1: Brainstorm Step 2: Develop keywords Step 3: Research top websites Step 4: Make 2 lists of the results Step 5: Get demographics & behaviour Step 6: Analyze the results

7. Step 1: Brainstorming
Who can benefit from using your product?
Who needs your product?
What problem does my product solve?
Who has that problem?
How intense is the problem?
What is this person like?

8. Step 2: Keyword Research
Two part process:
If you were looking for your product/service – what would you type into Google to find it?
Google Keyword Research Tool – how many people are searching using those keywords? What are some more ideas?

9. Step 3: Research Top Sites
Enter those keywords into Google & see what comes up
Take a look at the websites that have paid for advertising
Take a look at the organic websites that come up

10. Step 4: Make 2 Lists of Results
Competition JV Partners

11. Step 5: Demographic & Behaviour

12. Alexa.com

18. Step 6: Analyze the Results
Trends in the research
Ask yourself questions…
what could this mean?

19. Action Steps