1. District Principals Meeting
Presented by Beth L. Folger, Ed.D.
August 2, 2016

2. Communications Audit District Initiatives Key Messages
Communication Plan

3. Communications Plan Recommendations Best Practices
Communications Brand Audit and Plan
OCS Website: OCS Brand Audit Report and OCS Communications Plan

4. Identify the Brand

5. Identify the Brand

6. Identify the Brand

7. Identify the Brand

8. Identify the Brand Boeing (jets)
- Symbol/graphic has meaning, but branding is so much more.
- It evokes feelings, reflects quality, differentiates it from competitors.

9. Identify the Brand Boeing (jets)
- Symbol/graphic has meaning, but branding is so much more.
- It evokes feelings, reflects quality, differentiates it from competitors.

10. Why is branding important?
Identity
Most important element of system’s visual identity.
Most visible and reproduced element of our brand.
Anchors our identity across all platforms.
Evokes trust, safety, growth and success.

11. OCS Brand Style Guide
Provides a guide for consistent communications including:
Newsletters
Letters
Power Point Presentations
Business Cards
Invitations
Photos
The OCS Brand Style Guide is provided to you via:
OCS Website: OCS Brand Style Guide
Jump drive received at today’s meeting

12. OCS Brand Style Guide Info Sessions
Info/training sessions will be provided for staff and posted for later access:
Central Office staff
School lead secretary/treasurers
Onslow View (a resource for those unable to attend a session and for new hires throughout the year)
(Specific dates to be communicated when determined.)

13. Incident Reporting

14. Good News Spotlight
Purpose: Highlight student and employee accomplishments that
reflect and communicate the values of OCS.
Submit all good news to
Good News Spotlight will continue at monthly Board of Education meetings.

15. Peachjar Digital flyer management system used by schools
Cloud-based platform
Delivers to parents’ smartphones
Saves on “touch” labor
Increases effectiveness of reaching intended audiences.

16. SMORE Newsletter communication District paid subscription
Professional design and customizable
User friendly
Works on phones, tablets and computers
Easy to share through social media

17. Key Messages for OCS
OCS offers students many academic opportunities to excel in learning, to become global citizens, and to achieve college and career readiness.
OCS has smart, talented, caring, and competent students and employees who together make the organization better.
Technology is a tool that accelerates the teaching and learning process, but does not replace the teacher.
OCS is fiscally responsible and uses resources wisely to create a safe and engaging learning environment for our students.
Growing the physical, social, and emotional health of OCS students is a priority. OCS is developing tomorrow’s leaders to serve the common good.
The OCS key messages will be revised with stakeholder input during the academic year.