1. Champagne Dinner- August 2013
6:30pm
August 22, 2013
A smashing success!
This was the 1st Champagne dinner ever hosted at Michael’s, featuring 5 course and 5 specially paired champagnes by Executive Chef David Coleman.
Included a tableside reception cocktail:
MC Ice Imperial, Tuscan Cantaloupe and fresh basil served over a giant Ice sphere.
Completely sold out event with 54 attendees
from several local restaurateurs, wine collectors, MH Irvine office, PWS, and a few couples celebrating anniversaries, engagements, and birthdays.
Because of the dinner’s success-
New Permanent Wine List placements-
VC LGD and Dom Ruinart 2002
Alissa Urbano- Orange County

2. Champagne Friday Program Update Alissa Urbano- Orange County
Fun Facts:
Program began as a month long initiative and has now made it’s place as a 3 Thirty 3 event, twice a month….
Gains because of Program:
New BTG on Permanent Menu:
M&C Imperial Brut
VCP Rose
Program Additions:
*Staff trainings conducted for each event.
*Flight program established to educate consumer (flight of three from each menu for $25)
* Hosted every other Friday of each month
Depletions by brand:
13 9L cases Domain Chandon
Including Etoile brut & rose, riche, brut, and rose
6 9L cases VCP
(Including LGD, Vintage 04 and Vintage rose 04)
6 9L cases Moet & Chandon
(including Grand Vintage 04 Brut and Rose, Imperial, Imperial Rose, Nectar, and Nectar rose)
3 9L cases Ruinart
(Including Dom Ruinart, BDB, and Rose)
Alissa Urbano- Orange County

3. Contemporary Cocktail Challenge
Luxury Mixology Successes- 2013
Contemporary Cocktail Challenge
Brands featured
Hennessy Grand Marnier 10 CANE
Belvedere Unfiltered
Bartenders and Servers compiled their entrees for placements on their respective restaurant’s fall cocktail lists.
Challenges:
Getting accounts to see the versatility of Grand Marnier, Hennessy VS
Opportunities & Selling Strategies
Was able to utilize the transition into Fall Cocktail Menus and the following:
Samples of ingredients
Social Media
Recipe cards with easily accessible cocktails
Brown bag – batched cocktails
Charlie Palmer- Costa Mesa
Hennessy VS
Marche Modern- Costa Mesa
Glenmornagie Nectar D’or
Belvedere Unfiltered
The Bungalow- Corona Del Mar
10 CANE
Landmark Steakhouse-
Corona Del Mar
Grand Marnier & Glenmorangie Lasanta
A Restaurant- Newport Beach
Hotel Laguna- Laguna beach
Grand Marnier
Alissa Urbano- Orange County