1. New Years Eve Activations NYC
Date & Location:
Soho House, Willow Road, Paige Group (Ainsworth Park, Ainsworth, The Chester, The Fulton), Raines Law Room
Action:
Soho House NYC gave every member an engraved bottle of Moet 375ml as a New Years Eve Gift
Willow Road included a bottle of Chandon for all guests that dined with their special NYE menu
The Chester, Ainsworth, Ainsworth Park and The Fulton all gave guests a Moet Champagne toast at midnight
Raines Law Room feature Moet Vintage as an upgrade available to guests
Objective:
Boost rate of sales on Champagne
Results:
Soho House bought 600 bottles of Moet Imperial 375ml
Willow Road depleted 120 bottles Chandon BDN and 6 bottles Etoile during December
Paige Group collectively depleted 115 bottles of Moet Imperial during the month of December
Raines Law Room depleted 12 bottles Moet Vintage 2004 on New Years Eve night
Kristine Tonkonow, New York City