1. Web 3.0: Semantic web Presentation by: Amardeep Singh Shakhon
Introduce yourself!
Introduction about what your covering in the presentation
Presentation by: Amardeep Singh Shakhon

2. Mental image Abstraction Language
This is the process most users use when looking at content or images on a webpage.
1) Initially they look at points of interest and create a mental image of the information.
2) Once the mental image is defined they abstract information from that image to define a recognisable language in their mind.
This entire process is done within milliseconds!
Users have a ‘subjective’ view to content e.g. Image “My daughter” – everyone in this room would have a different interpretation of who that is what she looks like, what she's wearing, her age, height, etc... What we are doing is conceptualising a word and giving it meaning.
By understanding this process the content we provide online can be tailored to help with the development of a recognisable mental image across user groups.
So what are the problems where facing now? (NEXT SLIDE )

3. “
Imagination without terms are blind and terms without imaginations are empty. ”
Emaneoway Cont
Emaneoway = Psylosper
If i had something in mind i could tell you even if your not able to see it.
On the other hand –
If I was to use a term you don't know you would have no image in mind.
This quote shows the powerful relationship between the words we use and their interpretation or response from the listener or users.
It is important to be clear when using words to help paint the ‘right’ picture in our users minds.

4. Current problem... Computers blindly retrieve and show us information
The internet allows for computers to talk to one another but they were not designed to understand what the information actually means.
Computers don’t understand what they are presenting.
However if computers could understand the information they are showing they could change from passively helping us to actively helping us.
That’s the problem!

5. What’s the difference? Semantic Web Current web People
Places
Rich media
Possibly any concept you can think of.
Separate data structures
Relationships are defined by data clusters and/or business rules
Hard to make data associations
Semantic web
The semantic web allows for information to have meaningful relationships between one another and also allows systems to communicate and learn from one another.
EXAMPLE: If I was to book a dentist appointment online, and search for local dentists within a mile proximity from me. The system should return dentists who are within this range from me (nothing new). However it could go further and only present those dentists who have opening slot available that matches my availability e.g. from Outlook or my Gmail calendar.
Current web is restricted to the architecture of a database structure and how information is sliced, not what it means. Therefore its not possible for systems to learn from each other at a semantic level.
Web 2.0 has been designed for people to communicate with each other via online communication channels e.g. Facebook, LinkedIn. Whereas Web 3.0 is all about computers and systems communicating with each other.

6. How does it work? Scan multiple sites at the same time
Ability to combine and relate content
Create inference and reasoning
Creation of information models
The one of key interest to experience architects and practitioners would be ‘creation of information models’.
NEXT SLIDE –>

7. Personal Information model (PIMO)
Persons
“Speaker name”
Works for
Calendar events
Presentation
Outlook
Event hosted by an organisation
Presentation chaired by: “Persons name”
This personal information model show an example of possible connections that could occur in Web 3.0 applications.
This is my personal information model at for me right now (the model is based around a presentation).
Included in
Organisation
Organisation
Organisation
Bought to you by another organisation

8. How could we benefit from PIMO?
ing systems
Concept of ‘saving’ files (where do I put them?)
Browsing information
Here’s just three small examples of how personal information models can help users achieve their goals.
An system could make suggestion as to which topics s belong to and automatically sort incoming information in a prioritised stake based on what your doing or deadlines.
SAVING: The system could make valuable suggestions on where to save a document in relation to your pre-existing PIMO structure. By adding documents to this structure the system can grow, develop, learn and even rationalise reasons for saving things in certain ways.
BROWSING INFOMRATION: PIMO would allow for an ‘Information push’ which is adaptive. Showing tasks, data sources, ‘concepts’ that are available.
I going to discuss more on saving and browsing information in relevance to the personal information model.
NEXT SLIDE 

9. Saving to a PIMO?
So lets suppose I wanted to save this presentation to my computer (say a hard drive) or to a web application e.g. Slideshare, Facebook or iGoogle.
How would my personal information model help me to save this information?

10. Saving to a PIMO? This presentation Who What Where How Tarek Web 3.0
The PIMO allows the user to save new content semantically using words that help to describe and define content.
Additionally this also allows the user to define the own taxonomy. This is an activity users already do e.g. Labelling folders on your desktop to help organisation data, activities.
MULTI PERSPECTIVE ACCESS: This form of saving information allows users to access the same content from many angles. This is called ‘multiple perspective access’ which allows the data to be sliced in many ways whilst retaining its semantic structure and relationships.
This combination of perspective directories means the user gets an excellent orientation of the data and multiple access points to his/her information space. (meaning: many more information retrieval and surfacing possibilities).
Tarek
Web 3.0
T-Mobile
Talk

11. ? Browsing information with PIMO Semantic tagging PIMO
Users consider the contents of a web page or the document
PIMO uses current web tagging services and then make proposals as to how to tag the information to best suit the users current PIMO.

12. Browsing information with PIMO
Semantic Search
Search enquiry text
Internet
PIMO
User inputs a string search enquiry which is submitted along with the PIMO code (concepts and instances)
The system would return information related to the string enquiry along with information relevant to the PIMO e.g. People, projects, concepts)

13. So... “Are we there yet?” NO WHERE NOT!
So... “Are we there yet?”

14. Google Docs!
Watch the Video
Google docs is a new free service that allows multiple users to work on a single file.
This web application means users can access this information from anywhere in the world.
It also allow for far great file integrity as file are not being copied and worked on separately.
SHOW VIDEO

15. Wait this is online?
Watch the Video
As google docs is an online application it can bee access from any device.
Your literately taking your office machine with you whilst maintaining contact with your colleagues.

16. gOS (Google Operating System)
Watch the video
Google are setting up for their release of the new google operating system.
The GOS has been design around the internet and the idea of a ‘cloud’.
The cloud is an online space allowing users to upload files and download them via multiple channel of communication.
SHOW VIDEO

17. So what did we cover? Mental images and abstraction
Current problems with the web
Semantic web
Personal information model
Semantic web examples (Google)

18. ?
Questions