1. Marketing and Sales Master Córdoba

2. BLOCK 1: Sales Carlos Hernández Ojeda, 10 hours. Jesús Díaz, 10 hours.
Master Expiga UCO
Carlos Hernández Ojeda, 10 hours.
Sales Management: responsibilities.
Sales Management models
Comercial launches
Jesús Díaz, 10 hours.
Evolution of the distribution.
Finance for sales
Alberto Díaz, 10 hours.
New business development. Exercises
Operations Management
Ignacio Marinas, 10 hours.
Sales Techniques
Negotiation
Txema Marquiegui, 10 hours
ECR
Key accounts management and planning
Hortensia Fuentes, 10 hours
Distribution and logistics
José Luis García Nalda, 10 hours
Sales Organization
Trade Marketing and Merchandising
TOTAL 70 hours

3. BLOCK 2: Marketing Javier Rodríguez Zapatero, 15 hours.
Master Expiga UCO
Javier Rodríguez Zapatero, 15 hours.
Strategic Marketing estratégico
Interactive Marketing
Fernando González Mesones, 5 hours
T-marketing
Luis Mora, 5 hours
Direct Marketing
Nacho de Pinedo, 15 hours
Agency Management
Commercial Production
Graphic Production
Arnaldo Muñoz, 10 hours
Segmentation
CRM
Luis Fdez. –Combarro, 15 hours
Copy strategy
Copy comments
Media
Jose Luis Arbeo, 10 hours
Image and Positioning
Marketing mision and organization
TOTAL: 75 hours