1. Organization/ Structure/ Form
Joliffe’s Rhetorical Framework Design
Exigence
Audience
Purpose
Logos
Ethos
Tone
Pathos
Organization/ Structure/ Form
Diction
Syntax
Imagery
Figurative
Language

2. Rhetorical Situation Exigence (why the author picked up the pen)
Audience (to whom he is speaking)
Purpose (what the writer wants the audience to do or think as a result of writing this piece)

3. Exigence The writer’s reason to write
This is NOT the purpose of the writing
“Driver of the writer”
“Motivation”
“Inspiration”
What does the author care about?
What is the author concerned about?

4. Audience
Indirect
Direct
Intentional
Possible

5. Purpose Pertains to “this” text As a result of “this” writing…
What should the audience know, do, think, etc.?

6. Appeals
Logos
Ethos
Pathos

7. Logos
Logic
Reason
Of the mind
Synonyms?

8. Ethos
Credibility
Of the author, work – appeal “of” the author, rather than “to” the audience
This is not an appeal to ethics
Synonym?

9. Pathos Emotion Self interest Character Morality
This would be where appeal to ethics would fall - (remember, “to” vs. “of”)

10. Organization/Structure/Form
Order or sequencing of ideas.
The way a writer puts it all together, AND what different “it” makes.
(IT = arrangement or structure.)

11. Surface features Language strategies fall under: Diction Syntax
Imagery
Figurative Language

12. Examples of Language Strategies:
Repetition
Distinctive sentence structures:
Long, periodic sentence or,
Very short one-word sentence exclamation
Contrasts
Irony

13. More examples of Language Strategies:
Parallelism or repetition of words or ideas
Figures of speech like:
Powerful metaphors
Personification
Metonymy
allusions
Allegory