1. AppExchange Partner Academy- Building Your Application Listing
By Jesse Dailey
1)Self Introduction
Introduce AppExchange - AppExchange from salesforce.com is a service that allows companies create, customize, integrate, and share on-demand applications over the Internet — all without needing to purchase or install software.

2. Building your listing: Agenda
Get to know the AppExchange Listing
Select the Setup for your Application listing
Build Your Application Listing
Frequently Asked Questions

3. Get to know the AppExchange Listing
Title
Thumbnail
Logo
Abstract
TD/ GIN
Additional Resources

4. Building your listing: Agenda
Get to know the AppExchange Listing
Select the Setup for your Application listing
Build Your Application Listing
Frequently Asked Questions

5. Select the Setup for your Application
Demonstrate your application using:
Distribute your application through: or or or

6. Select the Setup for your Application
Demonstrate your application using:
Distribute your application through: or or or

7. Demonstrate your Application through:
Fully functional read only version of the application
Allow customers to “kick the tires”
Present data in a dynamic working environment
Appropriate for all Native applications and some Composite applications

8. Demonstrate your Application through:
For applications that are too complicated to demonstrate through a Test Drive
Demonstrates the functionality of the application
Walkthrough of the application- “A day in the life”
Appropriate for some Composite applications and all Client applications

9. Demo- Suggested Format
Overview- Quick introduction to the demo and a discussion of the value proposition. 
Step by Step –
Show everyday use of the application
Outline the functionality a user will see- show it in action!
How does your application interact with Salesforce.com- do you create data in a custom object?  Do you import leads?  What are the steps that make this happen?
Additional info and conclusion

10. Additional Considerations in Building a
Market your demo toward Salesforce.com users
Stay away from marketing your company
Screenshots are a must!
Remember: you only have 60 seconds to grab a customer’s attention.  
Market your demo toward Salesforce.com users.  We already know what on-demand is – so no need to point it out here.
Do not spend time talking about your company (history, customers, background, etc.).  Potential customers can find this information elsewhere on the listing.
Screenshots are a must.  Show your application in action step by step.  When you show a screen also show the tab that the function is being preformed in.  Allow a user to visualize the application as it would be installed in their SFDC account.
Remember: you only have 60 seconds to grab a customer’s attention.  Cut straight to the chase by outlining what your application does and how it provides value to a Salesforce.com customer.

11. Select the Setup for your Application
Demonstrate your application using:
Distribute your application through: or or or

12. Distribute your Application Through:
Deploy your custom salesforce.com application at the click of a button
Automatically install various elements ranging from Custom Tabs to Pre-Made dashboards
Appropriate for all Native and Composite applications

13. Distribute your Application Through:
For applications where an immediate installation is not available:
Hardware Appliances
Integration services
Applications that require contact with direct sales or consulting services
The Learn More landing page provides:
Additional information about the application
Sales contact information
Marketing directed towards a salesforce.com customer
The “Get It Now” should be packaged and left private

14. Distribute your Application Through:
For applications that install directly to the users desktop or external services that do not use the salesforce.com interface
Links to a landing page with more information about the download (not just a direct link to the file)

15. How do I enable these buttons?
By default only Get It Now and Test Drive are available for your listing
Other buttons – Demo, Learn More, Download- need to be enabled by salesforce.com
Contact your Partner Success Manager or or for an evaluation of your application

16. Building your listing: Agenda
Get to know the AppExchange Listing
Select the Setup for your Application listing
Build Your Application Listing –Tips and Tricks!
Frequently Asked Questions

17. Use the Listing Form as a Guide
Use the form when writing your copy for the listing. Log into and click on edit for your listing
You can now see the text limitations for each item

18. Title and Logo
Title- the name of your product - should not include “for AppExchange”
Logo- Your 60x60 record cover

19. Thumbnail and Screenshot
Two separate files
Thumbnail is 160x115

20. Datasheet and Customization Guide
Datasheet- Two page summary of key information
Customization Guide- For applications that require additional setup or customization to function
Step by Step walkthrough for System Admins
Adding page layouts for standard salesforce.com objects and tabs
Any steps that are needed to activate the application
Use any format for Datasheet

21. Presentation Excellent supplement to a Test Drive
Give the business value of your application
Use any format

22. Building your listing: Agenda
Get to know the AppExchange Listing
Select the Setup for your Application listing
Build Your Application Listing
Frequently Asked Questions

23. FAQ: I don’t have a listing!
Log into the publisher area of
Native/ Composite application- After you package and register your first version you will see your listing in the manage my apps area.
Client Application- you will need to request a listing from support
Log in to the publisher area of
Click Manage My Publisher Profile and create a profile
Click “Request Assistance” and log a case for a new listing

24. FAQ: My publisher tab is blank!
Your publisher profile needs to match the username associated with the profile you created.
It will always be in the format of an address e.g.
Tip: When in doubt – after clicking Assign Publisher Profile just click My Publisher Profile

25. FAQ: My Publisher Tab is Blank!

26. Questions? Contact us via AppExchangePartners@salesforce.com
Click on request assistance under Manage My Apps
Thanks!