1. Community Outreach, Impact & Publicity
District Convention 2017
Marie Hashitani, Service Projects Chair
Kevin Myron, District Governor

2. The Importance of Image
What would your Principal say if we asked them about Key Club?
Image is everything!
Membership recruitment & retention
Emphasized presence on campus
Further reach out from organizations
Community recognition for service
Increased school & community support 2

3. How Can We Improve Our Image?
Community Outreach
Don’t settle for status quo...be the catalyst!
Impact
Ensure service projects achieve our mission as an organization
Publicity
Image is dependent on publicizing the awesome service the club completes

4. Keep those questions in mind for our challenge!
Community Outreach
What are some recent service events you have participated in? Shout it out!
But now consider this:
Do they have impact?
Do they accomplish our mission?
Do they bring a feeling of fulfillment?
Keep those questions in mind for our challenge!

5. Brainstorm Challenge Write down on paper or pull up a notes app
You’ll have 37 seconds to put down as many organizations, causes, focuses that you could reach out to or have as a focus for a future project

6. Community Outreach Local organizations need volunteers too!
Consider looking for:
Non profit organizations
Hospitals
Senior homes
Libraries
Food banks
Why volunteer locally?
Make local connections
Expand opportunities
Spread the reputation of the club you serve

7. Start & Plan Service Projects
Don’t overlook planning projects from the ground up vs. participating in others’ projects
Service Projects Committee
Spark discussion and action
Signature Projects make clubs thrive
Utilize YOF & CNH Foundation Grants
No position is needed to be a leader!

8. Impact Project must have impact
Utilize volunteermatch.org for local projects to participate in like runs/5ks
Projects thereof should serve as supplemental
What is the Major Emphasis?
Projects that focus and assist on serving children
Preferred charities & objects of Key Club
Key Club Pledge: “to serve my…”

9. Tips on Impact Serve as Key Clubbers not as general volunteers
Wear Key Club during all projects
Ensure all members are prepared if they’re asked: what is Key Club?
Execute a Signature Project
Find a focus, plan an event from the ground up, publicize and share results
Do you have? Share please!

10. Publicize, Publicize, Publicize
How can you improve Key Club image on campus?
Partner/communicate with ASB for projects
Utilize weekly announcements
Submit stories to your school newspaper
After a project: write a story, take action shots
Invite Principal/administration to meetings
Promote at ALL school functions
Wear Key Club!

11. Consider Publicity Consider this…
How often do you use your social media in a day?
How often do you check your phone in an hour?
What medium do you use to contact other people?
Using social media and messaging is a great outlet to remind members of events

12. Publicize before Projects
Publicize events to increase attendance
Tips on publicizing your events:
Announce in advance (1-2 weeks)
Create a sign-up form
Remind them via closed Facebook, , or text
Personally invite members

13. Publicize after a Project!
Without publicizing, opportunities are missed in improving the club’s image
Create a recap video or short story for:
Sponsoring Kiwanis Club
school paper
club social media
Local newspapers (work with Kiwanis)

14. Put it All Together
Utilize each point individually or even better...as steps to build the club!
Community Outreach
Identify a cause/project & plan
Impact
Ensure the project has vivid impact
Publicity
Publicize before AND after the event
Action shots, stories, personal accounts
Together, with this plan, we can improve our image throughout the communities and campuses of CNH!

15. Now, Lets Plan & Brainstorm
With those around you, plan the following:
Identify a focus/project
Decide how to involve Kiwanis/School Admin or ASB/School Paper to promote the event
Explain how you will publicize the project before AND after the event
Groups will be called on, participation is rewarded!

16. ? ?
Questions?
Comments?
Concerns?
Go for it!

17. Acknowledgements
The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years.
Marie Hashitani, Service Projects Chair
Kevin Myron, District Governor