1. Utilizing Effective Layout Methods Contrast
Design Principles
Utilizing Effective Layout Methods
Contrast

2. Contrast
It is important to know how to control the attention of someone viewing artwork.
The objective of contrast is to produce maximum visibility.
This principle states that, when two items on a page are not meant to be the same, make them obviously different.

3. How can you create contrast?
Size
Big and small elements of the same type, such as big and small images and big and small type are the most obvious uses of size to create contrast.
Color
Use harmonizing, complementary, and opposite colors to create contrast. Be careful with the value of the colors as well.

4. How can you create contrast?
Value
The relative lightness or darkness of two elements to each other can create a contrast in value. Whether with shades of gray or tints and shades of a single color, the further apart the values the greater the contrast.
Fonts
Modify font size, style, color, and add effects.
Emphasis
Create a FOCAL POINT. The eye of the viewer will focus on the area of EMPHASIS or center of interest first, then take in the rest of the composition.

5. How can you create contrast?
Shape
Shapes suggest character and setting and can be simple or complex. Shapes can be CONCRETE and easily recognizable or distorted to express ABSTRACT ideas.
Texture
Texture is the visual or tactile appearance of a surface. Surfaces can look or feel smooth, rough, soft, cool, or warm. They can look pleasant or unpleasant, which can have a dramatic effect on a display.

6. Size

7. Color

8. Value

9. Fonts

10. Emphasis

11. Shape

12. Texture