1. accessories lookbook with envelope
potential uses
Mail to potential clients to invite them to the store to view the collection
Place inside the shopping bag of clients who come into the store so they can view the entire collection
Leave at cash register so clients can browse while they are waiting to check out
cross marketing
INSTAGRAM
FACEBOOK

2. ready to wear lookbook with envelope
potential uses
Mail to potential clients to invite them to the store to view the collection
Place inside the shopping bag of clients who come into the store so they can view the entire collection
Leave at cash register so clients can browse while they are waiting to check out
cross marketing
Ad Campaign Placement in Major Publications Worldwide
Vogue
Harpers Bazaar
Vanity Fair
Love Magazine
INSTAGRAM

3. spring 2015 video
potential uses
15 second version available for Instagram use
1 minute version available for Facebook, YouTube use
Can be played on iPads at POS

4. vic gifting – silk scarf
potential uses
Tie around handbag handles
Tie around wrist
Tie around neck as a scarf
Tie around hair
Use as a pocket square
style.com trend
The weather has finally started to warm up here in New York, but that doesn’t mean we’re ready to break out the sundresses. Silk scarves are a chic and easy way to add lightweight coverage during the in-between season. And with all the ’70s vibes happening at the Fall ’15 shows, there are myriad reasons to tie one on.

5. vic gifting – leather bracelet
potential uses
Emboss customer initials for added personalization
Directly connects with the collection as it is the same design as the Incognito belt
Connects with the military feel of the Ready-to-Wear pieces
Can be worn by both men and women
Can be stacked and paired with watch, bracelets, jewelry, etc.