1. ADASs Automotive Electronics & Communication system branch: Advanced Driver Assistance Systems

2. Agenda
1. Introduction 2. Advanced Driver Assistance Systems 3. Problems with ADAS 4. Strategy Analytics 5. Conclusion 6. Q&A

3. 1. Introduction More than 17,900 Casualties & 315.719 injuries
Foremost reason is Safety (Unacceptable number of accidents)

4. 1.1. Accident Causes Safety is Primarily a ‘Human factors’ case
90% of all traffic accidents are human failure
Loss of control & failing to avoid a vehicle in the carriage way
The absence of direct evidence of sleepiness or tiredness
Vehicle defects, Environment, etc.
More than 200,000 milliard rials each year

5. 1.2. Electronic aids The prevention or reduction of traffic accidents
Countermeasures needs to be devised and introduced
Europe, the USA and Japan in front line
Continuous research and development of new electronic driving aids
Car manufacturers are keen on driver comfort
Consumer acceptance is dependent upon:
System Safety, validity (function correctly) and benefit
Environmental issues are not decisive in this area yet, but will gain weight in the future

6. 2. Advanced Driver Assistance Systems
Systems & subsystems on the way to fully automated highway system
Automated Vehicle Guidance

8. 2.1. History Prometheus initiative started around 1986
A series of projects aiming at urban traffic problems
DRIVE (Dedicated Road Infrastructure for Vehicle safety in Europe)
GIDS largest project in DRIVE-1 (1996)
Requirements and design standards:
1-Driver’s detection and assessment
2-Guidance on the driver’s ability

9. 2.2. Benefits and Functionality
Reduction of driver Errors
Enhancement of efficiency in traffic & transport (time is money!)
Economical Cost & Pollution
Bringing Comfort to the driver population

10. 3. Problems with ADAS Increased Complexity System’s component failure
Design errors
Alertness and attention
Acceptance
Behavioral Changes
Human supervision
Complacency

11. 4.Strategy Analytics

12. 4.Strategy Analytics

13. 4.Strategy Analytics

14. 4.Strategy Analytics

15. Conclusion
ADASs are one of the fastest-growing segments in automotive electronics.
ADAS will be completely accepted and widely introduced in near future.
Introduction of some sub-systems are technically possible now but public introduction on a large scale is waiting for safety provisions.

16. Any Questions? ?
Khorasan Institute Of Higher Education
Autumn 2014