1. If McDonald's was a super hero, what would it's super power be?

2. Your task
What evidence exists of a Global Culture? Is this a positive or negative? At the end of the lesson your task will be to design an image that represents the existing ‘global culture’ You should also write a paragraph to explain your image.

4. Superpower Geographies 2
Superpower Geographies 2. Impacts and influences of Superpowers a) The changes from colonial rule to indirect neo-colonial rule b) Key roles in international decision making, policy and action c) Control of trade d) Superpower influence in the idea of developing a ‘global culture’
Learning Objectives:
Understand that the superpower influence extends to the idea of a developing ‘global culture’
Identify the issues that this has created in some groups

5. Ref Green Text Book
Followers of modernisation theory viewed traditional cultures as ‘pre-modern’ and in some ways a barrier to development. The dominance of the USA as an unrivalled superpower since 1990, plus the growing power of the EU has led some people to identify a global culture. It is difficult to define. What would you define Global Culture as?

7. What is “Global Culture”?
Is global culture simply……
American cultural imperialism?
the spread of American consumer culture?
the McDonaldization of the World?
YES, AND NO

8. Some characteristics
A culture of consumerism
A culture of capitalism and the importance of attaining wealth.
A white, Anglo-Saxon culture where English is the dominant language.
A culture that ‘cherry picks’ and adapts selected parts of other world culture and absorbs them

10. Americanisation
Consumer icons such as Coca-Cola and Mcdonalds – Global Symbols

11. Thailand
South Carolina

12. Buenos Aires, Argentina

13. Singapore

14. China

15. South Africa

16. Russia

17. Italy

19. Global McDonalds
McDonald's franchises and operates more than 32,000 fast-food restaurants in over 100 countries.
Europe ... $7,072 (35% of total company revenues)
United States ... $6,955 (34%)
Australia/Asia Asia-Pacific ... $2,815 (14%)
Latin America ... $1,327 (6%)
Canada ... $948 (5%)
Other ... $1,343 (6%)

20. McDonald’s Culture
McDonaldization refers to "the principles of the fast-food restaurant coming to dominate more and more sectors of American society as well as of the rest of the world. world.” (Ritzer Ritzer)
McDonald’s Emphasizes
Efficiency
Calculability
Predictability
Control

21. Advantages of McDonaldization (Ritzer)
A wider range of goods and services is available to a much larger portion of the population.
People are able to get what they want or need almost instantaneously.
Fast, efficient goods and services are available to a population that is working longer hours and has fewer hours to spare.
In a rapidly changing, unfamiliar, and seemingly hostile world, there is comfort in the comparatively stable, familiar, and safe environment of a McDonaldized system.

22. Glocalisation
Cultural Globalisation is not quite as straightforward as it might first appear….in India, McDonalds has had to adapt its menu to suit local tastes- throughout the world this process of local adaptation or hybridisation occurs as global trends reach new areas..

23. Cultural Traffic – Choo Choo

24. Is everyone happy?
Anti-Americanisation rose in the aftermath of the invasion of Iraq. The anti-globalisation movement is often linked with anti-Americanisation as many global cultural icons originate in the USA

27. Your task
What evidence exists of a Global Culture? Is this a positive or negative? At the end of the lesson your task will be to design an image that represents the existing ‘global culture’ You should also write a paragraph to explain your image.

28. Plenary
Is there any parts of your life or culture that you would not want to be Mcdonaldised?