1. Mary Perkinson FY14 Director of Advocacy

2. Professional Excellence
Strategic Goals
Professional Excellence
Goal 1: SWE will develop women engineers at all stages of their personal and professional lives.
Globalization
Goal 2 - SWE will be recognized as a global, inclusive organization, promoting diversity and inclusion and serving women engineers wherever they are.
Advocacy
Goal 3 - SWE will advocate for the inclusion and success of women, present and prospective, in engineering and technology.

3. Strategic Goal #3: Advocacy
Goal 3 - SWE will advocate for the inclusion and success of women, present and prospective, in engineering and technology.
Strategic Objective
Operational Goal
3.1 Lead advocacy efforts with government and through the media.
3.2 Provide resources for individuals to advocate for the Society’s Mission and for themselves.
3.2.1 Develop membership advocacy tool kit Owner: Director of Advocacy
3.2.2 Establish new awards in line with strategy to be implemented in FY14 and FY15 Owner: Director of Emerging Initiatives
3.3 Create opportunities for and improve access to careers in engineering and technology by impacting those who influence career choices for women and girls.
Enhance resources/programs for adult influencers via the current outreach programs and add or enhance for outreach key events Owner: Director of Advocacy
3.4 Continued on next page…

4. Strategic Goal #3: Advocacy
Strategic Objective
Operational Goal
3.4 Advocate with employers and academic institutions for the recruitment, retention and advancement of women on women’s own terms.
3.4.1 Develop playbook for “SWE Solutions for Work & Life Integration” (MI0116) recommendations Owner: Speaker of the Senate
3.4.2 Develop a plan for “SWE Solutions for Work & Life Integration” utilized by employers and socialize high level strategy for SWE Seal of Approval Owner: Executive Director
3.4.3 Develop and pilot the messaging and content in the membership toolkit for employer sponsored dues program Owner: Director of Membership
3.4.4 Develop robust plan and recommendations for sections to work with employee networking, affinity, or resource groups Owner: Director of Membership

5. Advocacy The Merriam-Webster online dictionary defines advocacy as
noun \ˈad-və-kə-sē\ : the act or process of supporting a cause or proposal : the act or process of advocating something

6. Advocacy Advisory Board (AAB)
The Advocacy Advisory Board will be a strategic team that will be in place for a short duration (less than a year) to define the societies advocacy objectives, priorities and offer recommendations for implementation.

7. Advocacy Perspectives
The Advocacy perspectives that AAB will be representing are:
Member
Individual
Collegiate
Adult Influencer
Government
Media Relations
Corporation
Diversity and Inclusion

8. Advocacy Advisory Board Members
The Advocacy Advisory Board is in the process of being formed. The potential members have been identified and invited to be part of the board.

9. Questions?