1. Project Funding Sources
1. Private Donations
2. Corporate Naming and Sponsorships
3. Premium Seating
4. Event, Facilities Development Fee and Other Revenue
Revenue Streams
Total Project Funding Sources

2. Projected Donation Amounts
1. Private Donations
Projected Donation Amounts
$22M - $135M
$10M - $42M
$2M - $7M
$2M - $9M
$1M - $8M
$2M - $6M
$4M
1. Private Donations

3. 2. Corporate and Naming Sponsorships
Inventory
Annual
One Time Donation
Total *
Naming Rights
$600,000 -
$12,000,000
Playing Field
$150,000
$3,000,000
Tailgating Plaza
$85,000
$1,700,000
Scoreboard
(included in Naming Rights) $0
Club Concourse
$35,000
$700,000
General Concourse
$55,000
$1,100,000
Party Deck
$30,000
President’s Club Suite
$300,000
Coach’s Corner / Club Room
Letterwinners Lounge
$250,000
Alumni Deck
Dining Room
$125,000
Press Box
Locker Room
$200,000
Meeting Rooms
$50,000
Total
$955,000
$1,375,000
$20,475,000
*Assumes 20-year agreement

4. 3. Premium Seating Priority and Premium Seat Matrix 3. Premium Seating
Low Scenario
Base Scenario
High Scenario
Total
Actual
Potential
Annual %
Inventory
Donation
sold
Revenue
Priority Seats:
Goal line to 20's
4,000
$200
90%
$720,000
$800,000
5,250
$945,000
$1,050,000
6,500
$1,170,000
$1,300,000
Between 20's and 40's
$400
95%
$1,520,000
$1,600,000
$1,995,000
$2,100,000
$2,470,000
$2,600,000
Between 40's
3,000
$600
$1,710,000
$1,800,000
4,250
$2,422,500
$2,550,000
5,500
$3,135,000
$3,300,000
$3,950,000
$4,200,000
$5,362,500
$5,700,000
$6,775,000
$7,200,000
Premium Seats:
Field Level Club Memberships
1,100
$500
$495,000
$550,000
1,500
$675,000
$750,000
2,000
$900,000
$1,000,000
Club Seats
$1,700
$1,683,000
$1,870,000
$2,295,000
$3,060,000
$3,400,000
Loge Boxes 20
$11,500
$207,000
$230,000 25
$258,750
$287,500 30
$310,500
$345,000
Club Suites 15
$22,500
$303,750
$337,500 18
$364,500
$405,000 21
$425,250
$472,500
Luxury Suites
$40,000
$540,000
$600,000
$3,228,750
$3,587,500
$4,313,250
$4,792,500
$5,595,750
$6,217,500
TOTAL REVENUE
$7,178,750
$7,787,500
$9,675,750
$10,492,500
$12,370,750
$13,417,500

5. 4. Event, Facilities Development Fee and Other Revenue
General Stadium Rental Revenue
Non Game Day Revenue
Facilities Development Fee for All Athletic Events
Not applied to student tickets

6. Total Project Funding Sources
1. Private Donations
$45M - $220M
2. Corporate Naming and Sponsorships
$3.5M- $4.9M
3. Premium Seating
$7.2M - $12.4M
4. Event, Facilities Development Fee and Other Revenue
$443k - $759k
Revenue Streams
Annual: $11M-$18M
Financed: $167M - $270M
Total Project Funding Sources
$212M - $490M