1. Outreach Updates
This is the primary cover page.
October 2017

2. Communications Resources
Recruitment
Program Promotion
Administrative

3. Recruitment and Program Promotion
Tool Kits
Tax-Aide Volunteer and State Office Communications
Tools and Resources for Volunteer Recruitment and Program Promotion
Talking Points/PPT Presentation
Brochures
Posters
Advertising
Social Media Messages (Twitter; Facebook)
Templates
State Office News Release Templates
Radio Scripts
Photos
Logos
Others

4. Recruitment and Program Promotion
Tool Kits
- Tax-Aide Volunteers – OneSupport:
Communication < Volunteer Communications Materials
- State Office:
Tax-Aide Tool Kit on InfoNet (AARP’s Intranet)

7. Selected Administrative Resources
Envelope Bundle – Updated
Scope Poster – Updated
D143 – Updated
Taxpayer Information & Responsibilities
LC Site Required Material (“Orders” tab)

8. Selected New/Updated Items
Updated D143 – Space for Customization, Legal Size, Visible Compliance Language
New UHC Post Card – Medicare Savings Programs (affixed to taxpayer envelope bundle)

12. 50th Anniversary (2018) Program Promotion Volunteer Recognition
The 50th Anniversary provides an opportunity to generate increased public awareness of the program; garner volunteer interest; and recognize and celebrate the history and work of the program and its stakeholders.
Program Promotion
Volunteer Recognition
Stakeholder Awareness

14. Working with … Your PCS (Partnership & Communications Specialist)
Local outreach and coordination with state offices
Not every split state has one
National support for PCSs
AARP State Offices
Assistance with local outreach (press releases, s, social media, other)
The Press (loop in State and National offices)
Print
Broadcast
Digital (includes social media & blogs)
Government Entities (loop in State and National offices)
Local, state, federal elected officials
Legislative rulemaking
Tax-Aide National Office
Support to volunteers and state offices on recruitment and program promotion strategies and resources; as well as media and government relations guidance

15. Recruitment & Retention Task Force
The AARP Foundation Tax-Aide Recruitment and Retention Task Force has the primary responsibility to advise on policy and develop strategies related to Tax-Aide program volunteer recruitment and retention.
Comprises 8 volunteers from around the country (volunteer lead: Dan Arnold; staff lead: Rosa Maymi)

16. Diversity Initiatives
Continuing diversity bundle initiative to open new or expand existing sites to service multicultural clients/geographic areas
22 approved applications (so far) - deadline was 9/22; however, will accept last-minute applications over the next week or so; 19 existing Diversity Sites to continue
“Bundle” includes laptops, printer, hot spot, for new sites for 2018
Stipend ($500 expensed) available to all Diversity Sites for recruitment or promotional activities
Supported 46 diversity bundles nationwide in 2017

17. Diversity Initiatives
Paid multicultural media efforts both nationwide and in specific target areas, including South Florida, Southern California, Las Vegas, and Boise
Developed Spanish-language supporting collateral to promote and recruit, including social, digital (web, radio, tv), and traditional media (print ads)
Working with local partners and AARP State Offices