2. Building on our History of Success
In the Beginning…
Building on our History of Success
16 years as a successful custom software development shop
Built white label and enterprise software solutions
History of building things ahead of the market
History
Successful consulting company for 16 years

3. We have a big knock-off problem!
The Great Flood … of Counterfeits!
We have a big knock-off problem!
% of Canadian Icewine is Counterfeit
20% of Wine Globally is Counterfeit
Producers have no affordable digital authentication system
Consumer mistrust of the distribution chain
$1.7 trillion dollars of counterfeit goods
From 27 million tonnes of wine there are approximately 32 billion bottles produced yearly.
Counterfeit wine makes up an estimated 20% of all wine sold globally.
In Asia and specifically China, it is thought that 70% of wine is fake while Canadian Icewine sold in China is estimated to be 80% counterfeit.
However wineries are not unique in the battle against counterfeiters and market engagement opportunities.
We have begun discussions with companies in the pharma, health supplements, food and retail sectors and are negotiating pilots in those industries.
Approached by a large exporter of icewine to China
Wine Council of Ontario, Wineries
Wineries – icewine and premium
But large industry players revealed a whole other set of problems for Canadian Producers
Traceability
We started by creating a protocol that described the transformations of the physical states in the winemaking process
We made it GS1 compliant
Visualizations of the system to traverse the chain of events and nodes of inputs
Created a recall system that reduced recall time from 14 days to 48 hours with human interaction
Created an example connection to Quickbooks Inventory
SAP is a traceability system
Grape to retail traceability

4. Can you hear me? The Great Flood … of Water into Wine!
How to stay relevant and top of mind?
Over new wines are introduced yearly
How to make brands “Share Worthy”?
74% of buyers are influenced by Other buyers
How to make the most of physical touchpoints?
90% of buyers journey is now digital
Mellenials
Stand out in Retail
Research the wine prior to purchase -> more likely to purchase
Engage with person on bottle in Retail and post Sale
So Much Choice
All these problems led us to the decision to build Vinesource

5. To solve the problem in the wine industry we created Vinesource
And we started by solving the problem of tracing the creation of wine from field to retail
Vinesource
On the consumer side anti-counterfeiting using NFC with a smartphone
Explored direct marketing, pull marketing and digital connections to consumer packaged goods
Pull analytics on each and every tap
This gives us retail to table traceability
Created an example connection to an ecommerce suite
But the cost of NFC tags was a barrier to entry into high volume labels for wine, we have solve that!
CONFIDENTIAL: © 2016
CONFIDENTIAL: © 2016

6. Traceability – Integration Platform & Visualization
It all starts with…
Traceability – Integration Platform & Visualization
Visual traceability system
Click on a node and it expands to see details
Recall 3 weeks to less than 48 hours
Learned : Farm to retail
Focus on: Retail to table
Farm to fork is a misnomer, it is currently farm to retail
All the knowledge that we gained was the basis for our retail to consumer traceability
It all starts with Traceability
We started by creating a protocol that described the transformations of the physical states in the winemaking process
We made it GS1 compliant
Visualizations of the system to traverse the chain of events and nodes of inputs
Created a recall system that reduced recall time from 14 days to 48 hours with human interaction
Created an example connection to Quickbooks Inventory and direct linkage to 3rd party ecommerce system
Grape to retail traceability
Need to finish connecting it to the tags.

7. Vinesource technology turns your wine bottles into smart wine bottles.
What we do
Vinesource technology turns your wine bottles into smart wine bottles.
A smart wine bottle connects you to customers showing you their habits and empowering you to drive meaningful marketing and sales results bundled with digital brand protection.
Smart packaging
Close the chain of traceability
Allows us to trace all the way to the consumers table.
Created a smart wine bottle
Brand protection
Marketing
Anti-counterfeinting
Increase customer awareness
Increase food safety
CONFIDENTIAL: © 2016
CONFIDENTIAL: © 2016

8. The Tag CONFIDENTIAL: © 2016 First round prototype
NFC technology – credit card
Patent – cost advantage
Can create other shapes for different uses by incorporating the bridgeless technique
Secure tags using hardware and software authentication of microchips embedded in the tags
Able to produce in hundreds millions of units
CONFIDENTIAL: © 2016
CONFIDENTIAL: © 2016

9. Just a tap helps to make a better decision
For The Love of Wine
Just a tap helps to make a better decision
by providing instant access to:
Unique wine facts
Awards
Sweetness
Pairing
Tasting notes
Winery Location & promotion
And much more…
User taps
Get this
CONFIDENTIAL: © 2016
CONFIDENTIAL: © 2016

10. For Wineries
Every tap reveals customer insights for targeted marketing and profiling
1. Who / Demographics - Age, Sex
2. What / Product - Type, Frequency
3. Where / Location - Country, Province/State, City
4. When - Time, Month, Day
5. Why - Likes, Dislikes, Shares, Recommendations
We built this platform generically – we believe that the opportunity is much larger
CONFIDENTIAL: © 2016
CONFIDENTIAL: © 2016

11. Know, Connect, Engage CONFIDENTIAL: © 2016 Millennials
Know your customer
Every customer is different
Create engagement
Connect with your customer
Re ordering
Private Videos
Tailored offers
Product Information
CONFIDENTIAL: © 2016
CONFIDENTIAL: © 2016

12. For More Information, Contact Us:
Thanks for the talk, I must hear more.
For More Information, Contact Us:
We are partnering with companies to pilot the system. We are raising capital investment. We are engaging key partners and stakeholders.
Dan Heitbohmer, CFO