1. Why You Should Never Apply for a Job Again
Developing a Personal Brand Strategy and Digital Footprint
Wednesday, September 29, 2010 – 9 :00 AM to 10:30 AM EST

2. The Battlefield has changed forever

3. Let Yourself be heard Are you a person of:
It is now time to let yourself go and be heard
Defining yourself is first understanding who you are
Are you a person of:
Empowerment
Education
Belief
Ambition/Drive
Persistence
Risk

4. Define Who You Are at a professional level
What are your most proficient soft skills?
What are your most proficient technical skills?
What type of culture do you feel is the most ideal setting?
Are you a leader or individual contributor?
Do you prefer a team environment or autonomous role?
Do you prefer a risky or conservative culture?
Do you value training and development?

5. Development of Goals and Objectives
Develop a list of goals achieved both personally and professionally
Develop a list of future goals you would like to achieve
Now think forward…..
Do you have the capability to achieve your goals?
Do you have the tools and resources to find your way to successful completion?
What obstacles may stand in your way?

6. Professional challenges we all face
Mergers & Acquisitions
Global Recession
Outsourcing
Cost cutting initiatives
Higher Stock Risk/Lower Interest rates
Higher cost of education
Uncertainty of social security
Growing competition for technology skills

7. Develop a personal marketing plan

8. What is in my marketing plan?
Target the industries, culture, company size and location you want to situate yourself
Choose four to six companies you feel are the best fit
Focus on stability, revenue growth, potential for an M&A, personal development
Develop a timeline for implementation
Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation
Align yourself with professional communities that will align you with the right relationships
Launch!

9. Is my resume up to snuff?

10. A Strong resume is about balance

11. Resumes – Tips and Tidbits
Grab the reader immediately
Stay away from generic summary or objectives
Be very detailed with results and numbers
Focus on specific technical skills including versions
Stay consistent with type and font
Stay consistent with the length of each job summary
Use strong words (Led, Implemented) and try to avoid sideline player terminology (supported, helped, assisted)
Be arrogant but remain tactful and professional. Be proud of your accomplishments and professional success

12. Be Prepared….Get an Edge on your Digital Footprint

13. Tools for Success

14. Google Profile – Your Virtual Business Card

15. LinkedIn, Linkedin, Linkedin…Keep it fresh. Keep it real
Take advantage of the applications
Get involved
Maximize your outreach (Group membership
Keep it fresh and up to date

16. HCI – Human Capital Institute

17. Start a Blog – Share your knowledge with the world – Engagement is the new media

18. Google Products – They are your friend

19. Google Sites – Develop a URL Resume Page

20. Custom Searches – Find what you are looking for right at your fingertips

21. Twitter – The King of Micro-Blogging
How do I use micro-blogging for my job search?
How many profiles should I have?
How do I track information that is important?
Is this a complete waste of time?

22. Is my content reaching the right population? – Try Tweet Reach

23. Is Your Resume on Twitter? TwitRes can help

24. Pluggio. com – Social Media Consolidation and Scheduling Dream
Pluggio.com – Social Media Consolidation and Scheduling Dream! (Free Trial Available)

25. Aggregator sites to track my networks – Try Plaxo

26. Facebook – The age old dilemma between my professional and social life
Facebook – The age old dilemma between my professional and social life? What is appropriate?

27. Social Diligence – 30 Day Free Trial

28. Pipl.com

29. 123People.com

30. Tracking my traffic – Now cyber stalking is getting fun

31. Going Up! – New Metrics Tool (More Chart/Graph Friendly

32. Life’s Lesson !
In the end, the key is to look inside yourself and accept that your success is based on all of the elements that guides your life decisions
Yourself
Friends
Family
Career
Beliefs
Morals
Cultural
Foundation of life
The combination of all these resources will be your guiding force leading you in the path of success

33. Contact Information
Mark A. Leon
Talent Acquisition Specialist/Social Media Consultant
Phone:
Profile: