1. © 2015 IBM Corporation IBM PureApplication Executive Symposium Diego Segre Vice President, Middleware, Europe @segrediego Break down the barriers to digital transformation

2. © 2015 IBM Corporation @segrediego #ibmmiddleware IBM PureApplication Executive Symposium The digitalization is changing the business landscape 81% of customers depend on social sites for purchasing advice. Social 62% of total workloads will be in the cloud by 2016. Cloud 1 billion (plus) (plus) smart devices shipped in 2013 alone. Mobile 90% of the data created in the last two years alone. Big Data Internet of Things devices connected to the internet by 2020. 50 billion API Economy in 2013 and forecast to rise to $120 billion by 2015 and an estimated $1 trillion by 2017 85 billion Global m-commerce sales were

3. © 2015 IBM Corporation @segrediego #ibmmiddleware IBM PureApplication Executive Symposium Disruptors are reinventing business processes and leading their industries with digital transformations Personalized front- line decision making Real time insight driven processes Ecosystem-based innovation New mobile apps are consolidating decision making at the fingertips of people who need to act Insight from nontraditional data sources is being infused in business processes to create new business moments New innovations are composed leveraging digital services from a broad ecosystem Bringing insight directly to their maintenance engineers via mobile Using weather data to predict real time inventory needs Sourcing new innovation from mobile developer communities

4. © 2015 IBM Corporation @segrediego #ibmmiddleware IBM PureApplication Executive Symposium Barriers to digital transformation Organizational siloes and skill gaps Requires collaboration across LoB, IT and ecosystems like never before PEOPLE PROCESS Business processes and transactions span multiple environments Demands security, visibility and control at each touch point to mitigate new risks Fast, secure, controlled access to data Identifying, integrating, and analyzing the right data across diverse ecosystems Flexibility for the future To use any data, applications, services and devices TECHNOLOGY

5. © 2015 IBM Corporation @segrediego #ibmmiddleware IBM PureApplication Executive Symposium Digital transformation requires multi-speed IT — Continuous delivery through agile DevOps — Seamless workload portability based on need at any point in time — Collaborative innovation on top of enterprise systems through microservices and APIs — Secure interactions across on-premise IT, hybrid & public clouds Digital ecosystem Core enterprise Scaling institutional knowledge and processes Speed & agility to drive innovation and growth

6. © 2015 IBM Corporation @segrediego #ibmmiddleware IBM PureApplication Executive Symposium Technology must be future-proof — Flexibility in deploying workloads determines your ability to adapt — Move data to workloads or workloads to data based on what makes sense at a given time — Use containers to facilitate seamless portability across any IT landscape On-Premises Cloud & IT  Fully customizable  Robust management  Secure by design  Low entry cost  Pay-per-use  Highly elastic Off-Premises Cloud Best of both worlds. Better outcomes. Hybrid Cloud

7. © 2015 IBM Corporation @segrediego #ibmmiddleware IBM PureApplication Executive Symposium A hybrid cloud architecture for digital transformation — Security across every point of interaction — Built-in monitoring and analytics — Seamless workload portability — Fully integrated DevOps Hybrid Cloud Enterprise ServicesDigital Innovation Integration PartnersAppsAccess InfoProcessInteraction MicroServices Extends SOA and enterprise integration services across the API Economy IBM Bluemix Agile DevOps

8. 8 IBM PureApplication Executive Symposium The Path to Hybrid Cloud Can Be Easier Than You Thought Automate the complexity of deploying and managing applications – on prem and off prem Capture Application into a Pattern Create Once Deploy Anywhere Select an Automated Hybrid Cloud Application Platform That simplifies deployment and management On-PremOff-Prem 1 2

9. 9 Extending applications with hybrid cloud Big Data and Analytics Application deployment and management  Deploy a web application in under 15 minutes 1  Application time to market has decreased by as much as 67% 3  Setup times 33% less than traditional approaches 2  Deploy services in minutes or hours rather than days or weeks 3  Data load ready in hours  600 times faster query performance 4 1 Based upon testing of the IBM PureApplication System W1500-192 and W1700-608 deploying a single Virtual Application Pattern consisting of 2 WAS VMs, a DB2 VM, and updating the Elastic Load Balancer (ELB). The WAS VMs were allocated 4 vCPUs, 4 GB of memory and 12 GB of disk while the DB2 VM was allocated 8 vCPUs, 6 GB of memory and two virtual disks of 12 GB and 4 GB. 2 Based upon testing of the IBM PureApplication System W1500-96 and W1700-608 with time measured from powering on the system to when it is ready to support application deployments 3 Real customer results documented and published by IDC 4 Real customer results documented in Qualcomm case study: http://public.dhe.ibm.com/common/ssi/ecm/en/imc14748usen/IMC14748USEN.PDF With lower risk and costs Accelerate your business initiatives with PureSystems

10. © 2015 IBM Corporation @segrediego #ibmmiddleware IBM PureApplication Executive Symposium Diego Segre Vice President, Middleware Europe Santa Hortensia 26-28 28002 Madrid (Spain) Phone +34 91 397 5620 Mobile: +34 607 558 238 diegosegre@es.ibm.com Thank you! https://es.linkedin.com/in/diegosegre/es@segrediego