1. Strategic Roadmap
School Sector

2. In-depth Interviews (48) Regional meetings x 3 ENZ Offshore staff (6)
Sector contribution…
Oct 13 – July 14
Sector Workshops x 3 (80)
Reference Group x 2
In-depth Interviews (48)
Regional meetings x 3
ENZ Offshore staff (6)
Agent Interviews (6)
Online survey (220)
Test Drives x 7 (95)
Strategic Roadmap for School Sector

3. Capability and Leadership
STRATEGIC THEMES
Markets
Resourcing
Capability and Leadership
Products and Pathways
Partnership

4. MARKETS

5. Markets - Destination
The NZ Schools brand is clearly understood and articulated widely by a diverse range of NZ offshore representatives. This is underpinned by a “Qualmark” that is regarded as the most important evidence of quality.
Targeted school growth has been achieved from both current core and diversified markets.
The NZ schools’ alumni and family networks function effectively to support marketing and are a significant source of new enrolments.
A network of offshore partner schools joins our agent network as the major sources of student enrolments.
Development of new programmes within schools is market-led in response to robust in-market research and relationship development.
School life in NZ is constantly on-show to the world via digital channels.
Strategic roadmap for School sector

6. Markets - Strategic Choices
Strategic roadmap for School sector

7. PRODUCTS AND PATHWAYS

8. Products & Pathways – Destination
There are 100% more students transitioning to NZ tertiary study from NZ schools.
NCEA is portable and prestigious with mutual recognition in all key markets.
NZ school qualifications are sought after for their innovative approach, flexibility, academic rigour and in opening doors to the world.
There are significant increases in entry from NZ schools to well ranked international universities.
The NZ school experience is characterised as “Family Friendly”.
There is more differentiation between school programmes consistent with the character and strengths of schools.
There is greater choice and flexibility in course delivery and pathways to tertiary.
NZ schools have a greater offshore presence, online course preparatory courses and well defined pathways from offshore schools to NZ.
NZ schools are regarded as among the best in the world at developing student ability in English within a mainstream school programme
Strategic roadmap for School sector

9. Products and Pathways- Strategic Choices
Strategic roadmap for School sector

10. RESOURCING

11. Resourcing– Destination
There is an established programme of growing school international income to a higher level through effective resourcing.
The NZ homestay network has an international reputation for quality assurance and consistency of standards.
Private interests and coordinated ventures are meeting demand for accommodation and other infrastructure demands.
International students and their families are more integrated into communities and receive a range of benefits and assistance to enable this.
Strategic roadmap for School sector

12. Resourcing -
Strategic Choices
Strategic roadmap for School sector

13. CAPABILITY AND LEADERSHIP

14. Capability and Leadership– Destination
School governance and leadership are well equipped to make sound educational and commercial decisions with regard to international education.
A professional body for school international education coordinates initiatives that enhance quality and economic growth across the sector.
School staff with international responsibilities have a nationally recognised professional development framework for career enhancement and succession planning.
NZ schools have proactively responded to timely and targeted market intelligence and using joint sector and Government expertise, regularly secure contracts that supply large numbers of students to schools across the country.
Strategic roadmap for School sector

15. Capability and Leadership - Strategic Choices
Strategic roadmap for School sector

16. PARTNERSHIP

17. Partnership – Destination
NZ schools benefit from economies of scale through shared services, school and regional partnerships.
School international growth is a feature of our regions as well as the main centres.
Some schools collaborate for offshore ventures, perhaps including private partners.
Immigration policy and processes recognise the low-risk associated with school student visas and encourage growth in competitiveness.
The school sector works closely for mutual benefit with other international education sectors in product and market development.
Strategic roadmap for School sector

18. Partnership - Strategic Choices
Strategic roadmap for School sector

19. What’s next?

20. Specific Actions - your priorities
School-specific 10-year plan NZ School Education Story School-focussed offshore presence Tertiary pathways Immigration policy that is “family friendly” and streamlined for low-risk Pre/post arrival resources NCEA equivalency within all major markets and brand awareness NZ Quality-assured homestay network Community Awareness Programme Timely and relevant market intelligence Peak Body for School International Education Business efficiency – standard systems
Strategic roadmap for School sector