1. PUBLIC GOOD
Presentation to Congress
March 2013

2. Why our Public Good agenda matters
Because we’re incorporated by Royal Charter in the public interest – it’s our legal purpose
Because we’re a registered charity and we have to provide evidence to keep our charitable status
Because it makes us impartial and not motivated by profit
Because it’s an important element of our brand value
Because it generates public confidence and support
Because it motivates staff and volunteers

3. Where does Public Good sit in our strategy?
Connects and overarches the other themes
Gives them their ultimate purpose
PUBLIC GOOD
LEADING THE GLOBAL
STANDARD
MEMBERSHIP TRANSFORMATION
GLOBAL EXPANSION
KNOWLEDGE LEADERSHIP
SUSTAINABLE GROWTH IN PRODUCTS & SERVICES

4. What does Public Good actually look like?
The raison d’être of all chartered professional bodies but no standard approach
Depends which face they want to present – a strategic choice
Delivered through a range of activities
Professional
Standards Individuals
Ethical Code
Professional Standards Organisations
Trusted
Advisor
Access to knowledge
Fee banding and discounts
Charitable activities
Member volunteers
Pro bono or services at cost

5. What we already do to deliver Public Good
Individuals
Organisations
Professional Standard (knowledge and ethics)
Access to education and training
Access to knowledge
Access to networks
Philanthropy (CIPS Foundation)
Voluntary activities
Organisational Standard (Certification)
Corporate award
CSR/fraud prevention etc
Sustainability, wealth creation
Pro bono advice to government and other professional and charitable bodies
Donor funded projects

6. So, over to you …
How should we ensure we maintain and maximise our status as a Public Good body?
What else could and should we do to leverage our Public Good credentials?
How do we roll out this Public Good ethos globally?
What would success look like in 2017 – can we set metrics?
It takes time and money to do/promote Public Good – should we use our resources to do other things instead?