1. Sports and Entertainment Marketing 1
Objective 1.04

2. Which of the following statements regarding direct-mail marketing campaigns is true:
A. They should contain detailed data.
B. They are highly cost-efficient.
C. They are easy to track.
D. They should include a call to action.

3. D. They should include a call to action.

4. Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand:
A. awareness.
B. image.
C. image extension.
D. loyalty.

5. B. image.

6. Most sport/event products are classified as
A. pure goods.
B. pure services.
C. a combination of goods and services.
D. a combination of rented and owned-
goods services.

7. C. a combination of goods and services.

8. Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product.
A. inconsistent
B. perishable
C. tangible
D. consistent

9. A. inconsistent

10. A baseball game broadcast on the radio is an example of :
A. a nonsport
B. owned-goods service
C. a sporting good.
D. sport media.

11. D. sport media.