1. Make generation Z financially literate!
Dániel Matzner – Bálint Szentirmai
2017
„An investment in knowledge pays the best interest.” Benjamin Franklin

2. What is the root of the problem?
The current generation will not learn about financial planning, nor get the right education from their family
What is the root of the problem?
Minimal or no knowledge
of savings’ benefit
Lack of financial
socialization in
the schooling system $
Financial instituitons have pejorative connotation
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3. My First Template
The path to responsible financial knowledge leads through joyful gaming and competition
1. Creating a real life
experience gaming application
The students have to solve different financial challenges
2. Competetion motivates the student for daily use
The results would be comparable with classmates
3. A prize for the best
will improve their choices
Learning require tons of practice. An attractive goal simply enhances gametime
4. At the end everybody wins
The quests will educate the next generation to understand finance, and the students will earn experience and prizes

4. Students learn financial literacy by running their own virtual cafe
My First Template
Students learn financial literacy by running their own virtual cafe
GrowWise
Manage the cafe
Your Progress A B C D
100%
Buy stock
65%
75%
90%
70%
Buy assets 04 05
Income reports 03 02
Elemer Kiss
Arany János High School
Manage savings & debts 01
Income: 2000 EUR
Debt: 1500 EUR
Profits: 500 EUR
11/B
GrowWise

5. INDIVIDUAL COMPETITON
My First Template
Students compete both individually and with their institution, which makes them more engaged
INDIVIDUAL COMPETITON
400 participant
The game makes them engaded
Success is glory among peers
Motivate the to share their story on social media
Money prizes for the top 3 of every participating school
Free smartphone insurance for the top 10%
SCHOOL COMPETITION
50 high school from Budapest
Competing as a community is highly motivating for students
Kids are easy to reach via their teachers
Engage parents to spread the word and motivate their kids
Money prize for the top 3 schools

6. My First Template
The GrowWise project changes the financial awareness of 400 student while improves brand image and gains 40 clients by 2018
40 new cient
400 potential future client
Socially responsible brand image
The top performers are awarded a 6 month smartphone insurance package for free.
The participants will have a positive image of Generalli
They become responsible clients
They will trust Generalli
Raise financial awareness of participants and their friends and families
Support schools
Promote entrepreneurship
Top 10%
Participants and their friends
Marketing reach

7. My First Template
Our goal is to reach at least 400 players in the first year from EUR
Creating the application
Plan the game’s business model, Visualizing UX
2017 july
EUR
Marketing Online (FB and Google Ads, webpage)
Offline via visiting schools
2017 july -sept
EUR
2017 sept - dec
Competetion Online support and development
EUR
Award ceremony – winners 150 finalist get cash reward
3 top schools win for education development
2018 jan
EUR
2018 jan - feb
Smartphone insurance
All-in-all great performers get some reward too
EUR

8. My First Template
Creating a platform which teaches finance while having fun is our overall goal!
support education
increase
literacy
Shed light on new problem and improve the student’s financial thinking
Raise financial awareness 01
Adequate loans help them to reach their goals more effectively
Improve the perception of loans 02
The top performers are the most important
target group for Generalli
Find new potential clients 03
Consumer data 04
Gaming creates new datapoints,
which helps to understand them