1. Facebook in 2011

2. Challenges Imminent IPO – need to identify new sources of revenues
FB accounts for 30% of all online ads
FB users click on 5 / 10,000 ads, advertisers won’t increase investment
Competitors with Google and Twitter
Google + privacy settings easier to understand
Google platform doesn’t charge commission

3. Options Continue to develop “Social ads”
Social ads create 10x more clicks than previous model – better for advertisors
Could use Platform to help other businesses reduce customer acquisition costs
This would require FB’s explicit involvement

4. 5 forces analysis Threat of New entrants Supplier Buyer/customer
power
Supplier
power
Competitive
rivalry
Threat of
substitutes

5. SWOT analysis
Strengths
Weaknesses
Opportunities
Threats

6. Privacy patterns Begin here New ads approach Invasion of Privacy!
Kiss and
Make up
Mark
Apologizes,
fixes

7. Lotus Blossom Analysis