1. Wednesday, November 14 Get your composition book.
Quick Write: When the Tardy Bell Rings write about:

2. Quick Write Topic – 7 minutes
Write a complete paragraph – topic sentence, body, closing.
Write a about a time when you tried to CONVINCE someone to do something they didn’t want to do.

3. Today’s Agenda Quick Write (we’ll come back to this)
2nd Six-Weeks Grades
Graded Papers – glue into Composition Book
Epi- vocabulary worksheet (due Thursday)
Notes: RHETORIC
Prewrite for Essay due next Monday.
Read “Keesh”

4. What is rhetoric?
It is using communication effectively for a chosen audience…
Rhetoric: The Art of Communicating

5. How do writers/speakers persuade or influence?
What specific strategies or techniques do writers/speakers use?

6. Rhetoric is not…

7. Aristotle?
Greek philosopher Aristotle said that rhetoric is simply the ability to see the available means of persuasion in a given situation.
Translation: We should totally think about how and why something is or could be persuasive--you know, to help us communicate better… (so we can get what we want!)

8. Think about your efforts to persuade (convince) a parent, teacher or friend to do or believe something. What happened? Did your persuasion work fabulously or fall apart mid-flight?

9. Pathos Logos Ethos The 3 Pillars of Communication

10. Let’s discover…
Logos
Using logical appeals… Using reason and factual information to persuade…

11. Greek Root logo=word
Logos : LOGOS (loe’ gos) n. The word; the rational principle in the universe
Other words with this root:
Logic : LOG ic (loj’ ik) n. Science that deals with speech and reason
Logorrhea : LOGO rrihea (log o ree’ a) n. A flux of words; excessively wordy
Logomania : LOGO mania (log a may’ ni a) n. A mania for talking

12. Logos
logical argument.
Does your message make sense?
Is your message based on facts, statistics, and evidence?

13. Pathos
Using emotional appeals that trigger emotional responses…

14. Greek Root Path=feeling,emotion
pa⋅thos (pey-thos)n. the quality or power of evoking a feeling of pity or compassion.
Other words with this root
antipathy: anti PATH y (ān-tĭp'ə-thē) n.– a feeling of great dislike;
apathy : a PATH y (āp'ə-thē) n.– a lack of feeling or interest;
empathy : em PATH y (ěm'pə-thē) n.– ability to understand another's feelings.

15. Pathos
Pathos is the quality of a persuasive presentation which appeals to the emotions of the audience.
Do your words evoke feelings of … love? … sympathy? … fear?
Do your visuals evoke feelings of compassion?
Does your characterization of the competition evoke feelings of hate? contempt?
Emotional connection can be created by using anecdotes, analogies, similes, and metaphors

16. Ethos
Using the author’s character or ethics to appeal to the audience using the power of image…

17. Greek Root Ethos=moral,character
e·thos   (ē'thŏs') n.  The disposition, character, or values peculiar to a specific person, people, culture, or movement:
Related word:
ethics : ETH ics (ěth'ĭk) n.  A set of principles of right conduct.

18. Ethos
Before you can convince an audience to accept anything you say, they have to accept you as credible.
WHY should he/she/they listen to YOU?

19. ETHOS Credibility - trust LOGOS
research
PATHOS
emotions

21. Persuasive Essay Due next Tuesday, Nov. 20 (homework) 150-200 words
Double spaced
12 point font
Typed
Use at least 2 of the appeals